变富，不必靠运气

翻译自：https://twitter.com/naval/status/1002103360646823936

变富，不必靠运气

How to Get Rich (without getting lucky)

如何变得富有，不需要任何的运气。

Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.

追求财富，而不是金钱或身份。财富是指拥有能产生睡后收入的资产。金钱是我们怎么把时间变成财富。身份是你在社会体系中的位置。

Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.

理解用正当手段创造财富是可能的。你不理财，财也不理你。

Ignore people playing status games. They gain status by attacking people playing wealth creation games.

忽视那些借势获利的人。这些人是通过攻击创造财富的人获得名声的。

You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom.

你不可能通过出卖你的时间变得富有，你需要拥有资产，一个生意，来争取财务自由。

You will get rich by giving society what it wants but does not yet know how to get. At scale.

你可以通过给社会提供所需，且目前还无人知晓而变得富有。而且要规模化。

Pick an industry where you can play long term games with long term people.

选择一个行业，在这个行业里你可以长期地和有长远眼光的人一起努力。

The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet.

互联网极大的扩展了职业空间，而大部分人还没有意识到这一点。

Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

不断迭代，一生中所有的回报，无论是财富，人脉，或者知识，都是来源于复利。

Pick business partners with high intelligence, energy, and, above all, integrity.

挑选非常聪明，充满活力的商业伙伴，最重要的是正直。

Don't partner with cynics and pessimists. Their beliefs are self-fulfilling.

不要和犬儒主义者和悲观主义者合伙。他们的信仰就是自我满足。

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

学习销售，学习创立。如若二者都能，你将不可阻挡的。

Arm yourself with specific knowledge, accountability, and leverage.

成为一个有责任心，有专业知识的人，并善用影响力。

Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.

特种知识是无法通过培训获得的。如果社会可以培训你，那么也可以培训其他人，他们就可以取代你。

Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.

专业知识是追寻你纯真的好奇心而获得的，而不是当下热点。

Building specific knowledge will feel like play to you but will look like work to others.

构建你自己的知识体系，对你来说像是玩，对他人来说像是工作。

When specific knowledge is taught, it’s through apprenticeships, not schools.

教授特种知识是通过学徒制实现的，而不是在学校。

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

特种知识的技术性和创造性使它不能被外包或者自动化。

Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

肩负负责，承担风险。社会将奖励你以责任、股份和影响力。

The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.

那些最负责的人拥有独一无二的，公众影响力和敢于冒险的标签：奥普拉，川普，坎耶，马斯克。

“Give me a lever long enough, and a place to stand, and I will move the earth.”

- Archimedes

给我一个足够长的杠杆，和一个支点，我能够撬动地球。- 阿基米德

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

财富需要杠杆。商业杠杆来自于资本，人和没有复制边界成本的产品（代码和媒体）

Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.

资本就是金钱。想要募集资金，负责地应用你的专业知识，并且展示成功判断力。

Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.

人力即为你工作的人。这是最古老和最具争议的。影响力会让你的父母印象深刻，但是不要浪费一生去追逐它。

Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.

资本和人力是有条件的的影响力。每个人都在追逐资本，但是别人不得不把资本给你。每个人都想领军，但是不得不跟随你。

Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep.

软件和媒体是无条件的影响力。它们是新富们背后的杠杆。你可创造软件和媒体作品，在你睡觉时还在为你工作。

An army of robots is freely available - it's just packed in data centers for heat and space efficiency. Use it.

善用机器人，要使用它们，不要为了避免过热及考虑贮存空间的效率，存在数据中心待命。

If you can't code, write books and blogs, record videos and podcasts.

如果你不会编程，那就写书和写博客，录制视频和播客。

Leverage is a force multiplier for your judgement.

影响力是你判断力的倍增器。

Judgement requires experience, but can be built faster by learning foundational skills.

判断需要经验，但是判断力可以通过学习基础技能而加强。

There is no skill called “business.” Avoid business magazines and business classes.

没有一种能力叫做商业技能。远离商业杂志和商业课程。

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

学习微观经济学，博弈论，心理学，说服术，伦理学，数学，和计算机。

Reading is faster than listening. Doing is faster than watching.

读比听更快，做比看更快。

You should be too busy to “do coffee," while still keeping an uncluttered calendar.

你可以忙到没有喝杯咖啡的时间也要保证日程顺畅

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

给自己设定并执行一个有抱负的时薪。如果解决一个问题节省的费用比时薪少就忽略。如果外包任务比你的时薪便宜就外包。

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

尽最大努力工作。即使和谁一起工作，做什么工作比努力工作重要得多。

Become the best in the world at what you do. Keep redefining what you do until this is true.

成为你领域的最好。不断地重新定义你的工作直到成为行业第一。

There are no get rich quick schemes. That's just someone else getting rich off you.

没有快速致富的密码。倒是有想从你身上发财的人。

Apply specific knowledge, with leverage, and eventually you will get what you deserve.

加杠杆应用你专业知识，最终你会得到你应得的。

When you're finally wealthy, you'll realize that it wasn't what you were seeking in the first place. But that's for another day.

当你最终变得富有，你会明白这并不是你最初想追求的，但是已经时过境迁。