我们曾在导论中学到,一名合格的操盘手应该具备这样的素质:
![](https://img.haomeiwen.com/i8429304/3370dfcd05fa03ea.png)
在前面三章内容中,我们学习了如何用商业思维来理解高层的决策逻辑,也掌握了业务模型的搭建与梳理。这些偏底层认知的内容,帮助你能够摆脱局限的执行者视角,开始拥有偏全局的管理者视角。
在基本解决了底层认知的问题之后,那接下来,我们就要学习并掌握操盘手的必备能力之一——如何在局部战场做好现有工作的规划。相信这也是你很关心的内容。
本章内容提要
通常来说,我们在制定工作规划时的基础逻辑是这样的:
![](https://img.haomeiwen.com/i8429304/1db0c7b9bcce53b8.png)
所以,在本章内容中,黄老师也会针对这三块内容,给出实操的解决方案。
![](https://img.haomeiwen.com/i8429304/1a5f0d585ba80615.png)
下面请听黄老师对本章内容的介绍。
![](https://img.haomeiwen.com/i8429304/81fbf1b02c3141a8.png)
![](https://img.haomeiwen.com/i8429304/a4eba61f5c8a54f0.png)
![](https://img.haomeiwen.com/i8429304/a21364a1eaacdf7f.png)
本章通关指南
![](https://img.haomeiwen.com/i8429304/01ba2fa536347ad5.png)
接下来,就开始本章内容的学习吧。
0.工作规划与此前N多模型之间的关系
在正式进入工作规划的学习之前,我们先来思考一个问题:
之前学了很多模型,比如商业模式、商业经营模型、业务模型等等,它们跟工作规划之间有什么关系吗?操盘手在工作规划上应该起到什么样的作用?
如果你已经有了自己的答案,那就带着这份思考,来看本节内容是如何讲述这些模型跟规划之间的关系的。
本节内容主要分为两部分:
![](https://img.haomeiwen.com/i8429304/874828be6d61d9d0.png)
![](https://img.haomeiwen.com/i8429304/484bb07bfb6c9ecb.png)
![](https://img.haomeiwen.com/i8429304/a8f94278f3cc0cef.png)
![](https://img.haomeiwen.com/i8429304/d68d074726dd396a.png)
![](https://img.haomeiwen.com/i8429304/92453aebce2f6816.png)
0.1 小节内容提要
在本小节中,黄老师将从以下四个方面为你讲解三种模型跟工作规划之间的关系:
![](https://img.haomeiwen.com/i8429304/ec84189e49aa70ad.png)
0.1.1 商业模式与规划的关系
![](https://img.haomeiwen.com/i8429304/af9b69ae27a9e98e.png)
![](https://img.haomeiwen.com/i8429304/bdfcdf10577a2c7d.png)
![](https://img.haomeiwen.com/i8429304/f367f942e68d0f00.png)
![](https://img.haomeiwen.com/i8429304/e908a8355fc344d9.png)
0.1.2 业务模型与规划的关系
![](https://img.haomeiwen.com/i8429304/3582fd8ace50a445.png)
![](https://img.haomeiwen.com/i8429304/a39f8f4199f9e286.png)
![](https://img.haomeiwen.com/i8429304/69464640565a46cc.png)
![](https://img.haomeiwen.com/i8429304/9a560b39819212cc.png)
![](https://img.haomeiwen.com/i8429304/873091fca18e3554.png)
![](https://img.haomeiwen.com/i8429304/21028198038c0e11.png)
![](https://img.haomeiwen.com/i8429304/ac5bd2915092d18f.png)
![](https://img.haomeiwen.com/i8429304/d39ee42790988fe1.png)
![](https://img.haomeiwen.com/i8429304/6ccbe4665a9a5b4b.png)
![](https://img.haomeiwen.com/i8429304/9dd7dcc413b1e87c.png)
![](https://img.haomeiwen.com/i8429304/d47f119af6598502.png)
![](https://img.haomeiwen.com/i8429304/5e43f30302639310.png)
0.1.3 商业经营模型与规划的关系
![](https://img.haomeiwen.com/i8429304/c982b1b281f0e722.png)
![](https://img.haomeiwen.com/i8429304/bb1931ea75a3c252.png)
![](https://img.haomeiwen.com/i8429304/e82ca8538649c4f5.png)
![](https://img.haomeiwen.com/i8429304/cbca757b19bbd20b.png)
![](https://img.haomeiwen.com/i8429304/48d4c4ba5435d2b0.png)
0.1.4 三个案例
三节课B端业务
![](https://img.haomeiwen.com/i8429304/9dea28637f52838c.png)
![](https://img.haomeiwen.com/i8429304/2edb90d56c126b28.png)
![](https://img.haomeiwen.com/i8429304/9f536cb53cfe5b11.png)
![](https://img.haomeiwen.com/i8429304/1152359657ea5099.png)
某K12教育公司
![](https://img.haomeiwen.com/i8429304/f1ecb8f279f5df0e.png)
![](https://img.haomeiwen.com/i8429304/f29252dbe439ee81.png)
![](https://img.haomeiwen.com/i8429304/b8405a4591523cb2.png)
![](https://img.haomeiwen.com/i8429304/a016cf394e53ce49.png)
某电商公司
![](https://img.haomeiwen.com/i8429304/d393970c15ea38dc.png)
![](https://img.haomeiwen.com/i8429304/9581b46f1281e12f.png)
![](https://img.haomeiwen.com/i8429304/a9909f493ad45f3a.png)
![](https://img.haomeiwen.com/i8429304/df3b84851be7f670.png)
0.2 AB类操盘手做好规划的基础逻辑和应有心态
在本小节中,黄老师将从以下两个方面为你讲解操盘手做好规划的基础逻辑和应有心态:
![](https://img.haomeiwen.com/i8429304/a126d53c3e267263.png)
![](https://img.haomeiwen.com/i8429304/e1a59d76e504ca55.png)
![](https://img.haomeiwen.com/i8429304/76356db5477b1c13.png)
![](https://img.haomeiwen.com/i8429304/fa285f30b86a6fc5.png)
![](https://img.haomeiwen.com/i8429304/631b1977984b228c.png)
![](https://img.haomeiwen.com/i8429304/1ceaaabe51fa0e6d.png)
1.如何合理制定局部业务的目标
看完了「工作规划与N多模型之间的关系」,接下来,我们就正式进入工作规划内容的学习。
要想做好工作规划,第一步也是最重要的一步——明确目标。
![](https://img.haomeiwen.com/i8429304/c273d0383c996658.png)
在这节内容中,黄老师将为你讲解不同业务情况下的目标如何明确。
本节内容主要分为三部分:
![](https://img.haomeiwen.com/i8429304/23d1c279b2d40fa6.png)
![](https://img.haomeiwen.com/i8429304/4e075f62205c9129.png)
![](https://img.haomeiwen.com/i8429304/ff5f9a32b786152a.png)
![](https://img.haomeiwen.com/i8429304/0299f8b0793c0a72.png)
![](https://img.haomeiwen.com/i8429304/c5755a0c40cf81a5.png)
1.1 确保目标能支持公司战略达成,不跑偏
在本小节中,黄老师将从以下三个方面为你讲解如何保证目标不跑偏:
![](https://img.haomeiwen.com/i8429304/ac62e500b902459a.png)
1.1.1 操盘手视角下的工作规划
![](https://img.haomeiwen.com/i8429304/23ce5c4124606912.png)
![](https://img.haomeiwen.com/i8429304/71f7c23082e08f25.png)
![](https://img.haomeiwen.com/i8429304/772550817708af89.png)
![](https://img.haomeiwen.com/i8429304/dd533277db9fdb1f.png)
![](https://img.haomeiwen.com/i8429304/e54efc8fbf1cebcb.png)
![](https://img.haomeiwen.com/i8429304/361da817cf8193ee.png)
1.1.2 自上而下拆解目标的基本逻辑
![](https://img.haomeiwen.com/i8429304/b2ba65d2c9a7fbf0.png)
![](https://img.haomeiwen.com/i8429304/5253e7a3c46cf6f5.png)
![](https://img.haomeiwen.com/i8429304/841b3ec7a0377c91.png)
![](https://img.haomeiwen.com/i8429304/bc9f161c0bd0dcee.png)
![](https://img.haomeiwen.com/i8429304/c24f29b5887649c5.png)
![](https://img.haomeiwen.com/i8429304/040009d61eb109dd.png)
![](https://img.haomeiwen.com/i8429304/fd39eca039bdbd21.png)
![](https://img.haomeiwen.com/i8429304/43931199188b9659.png)
![](https://img.haomeiwen.com/i8429304/3f82ea57c4a85879.png)
![](https://img.haomeiwen.com/i8429304/c80ae1d44bd30cff.png)
![](https://img.haomeiwen.com/i8429304/0948588380c8f2ce.png)
![](https://img.haomeiwen.com/i8429304/6a16ca75027e0a90.png)
![](https://img.haomeiwen.com/i8429304/153a2b12f4bb5fa1.png)
1.1.3 业务模型对局部工作目标的影响
![](https://img.haomeiwen.com/i8429304/e9fd5d6ebaec331d.png)
![](https://img.haomeiwen.com/i8429304/554c1aa22d1ea3e5.png)
![](https://img.haomeiwen.com/i8429304/9b3ac4481a3f903e.png)
1.2 确保目标清晰,可衡量、可验收
在本小节中,黄老师将从以下四个方面为你讲解如何确保目标清晰可衡量:
![](https://img.haomeiwen.com/i8429304/0eabcb233e5aefd0.png)
![](https://img.haomeiwen.com/i8429304/307fcfc0e674b3a3.png)
![](https://img.haomeiwen.com/i8429304/2ffcf89acceb4ddd.png)
![](https://img.haomeiwen.com/i8429304/2d47d3c6b402d708.png)
![](https://img.haomeiwen.com/i8429304/47762ac871ccefce.png)
![](https://img.haomeiwen.com/i8429304/736baf7412af8159.png)
![](https://img.haomeiwen.com/i8429304/8c30c79c3f03c9a2.png)
![](https://img.haomeiwen.com/i8429304/40fe5b6df0631343.png)
![](https://img.haomeiwen.com/i8429304/0f48fb82d0403653.png)
![](https://img.haomeiwen.com/i8429304/7570f80118cb3d27.png)
![](https://img.haomeiwen.com/i8429304/135a9645dad7bce2.png)
![](https://img.haomeiwen.com/i8429304/50bee35928c43163.png)
![](https://img.haomeiwen.com/i8429304/a71e736f9225817d.png)
![](https://img.haomeiwen.com/i8429304/fd2bccf3015f8786.png)
![](https://img.haomeiwen.com/i8429304/ebe1c9e156f134f1.png)
![](https://img.haomeiwen.com/i8429304/2fa40f3afafad201.png)
![](https://img.haomeiwen.com/i8429304/1a538cb2dc4ce5ca.png)
1.3 确保目标能与相关协作部门对齐,不打架
每家公司内部的部门设置各不相同,但总体来说,都可以分为两种:业务团队和职能支持团队。这两种团队在目标设定上是有所不同的。
![](https://img.haomeiwen.com/i8429304/35ef29ed30787263.png)
在本小节中,黄老师将从以下两个方面为你讲解如何确保目标跟协作部门对齐、不打架:
![](https://img.haomeiwen.com/i8429304/37df1747fd68c9db.png)
![](https://img.haomeiwen.com/i8429304/b26164920607a398.png)
![](https://img.haomeiwen.com/i8429304/35e244c5db627b9c.png)
![](https://img.haomeiwen.com/i8429304/8e271ff54da1edb8.png)
![](https://img.haomeiwen.com/i8429304/a230ad873acd1ffa.png)
![](https://img.haomeiwen.com/i8429304/b755aefca2c32ca3.png)
![](https://img.haomeiwen.com/i8429304/9575fbfef4a3cc45.png)
![](https://img.haomeiwen.com/i8429304/97852de608b8bf45.png)
![](https://img.haomeiwen.com/i8429304/8f7581c18bf20e16.png)
![](https://img.haomeiwen.com/i8429304/e83065325c4775ab.png)
![](https://img.haomeiwen.com/i8429304/eea51a89f6c36617.png)
![](https://img.haomeiwen.com/i8429304/514031a7284bab55.png)
![](https://img.haomeiwen.com/i8429304/2015bd647b0e3c0e.png)
![](https://img.haomeiwen.com/i8429304/971906a63f8bea88.png)
![](https://img.haomeiwen.com/i8429304/e3cf5053f527ee0c.png)
2. 如何把目标拆解为靠谱的行动计划
在目标明确之后,下一步便是把目标拆解,转变为具体的工作计划了。
![](https://img.haomeiwen.com/i8429304/cc24f3b2cce4319e.png)
在这节内容中,黄老师将为你讲解目标拆解为工作规划的基本逻辑和常见问题。
本节内容主要分为三部分:
![](https://img.haomeiwen.com/i8429304/3c6ece7c70629abf.png)
![](https://img.haomeiwen.com/i8429304/bb636921fda6b636.png)
![](https://img.haomeiwen.com/i8429304/b291c2b77e546a9a.png)
![](https://img.haomeiwen.com/i8429304/720ceeafcea6a886.png)
![](https://img.haomeiwen.com/i8429304/1c81706ad023228d.png)
2.1 目标拆解为工作规划的常规逻辑
在本小节中,黄老师将从以下三个方面为你讲解「目标拆解为工作规划的常规逻辑」:
![](https://img.haomeiwen.com/i8429304/250c0e914d4463df.png)
2.1.1 完成目标达成路径基本拆解
![](https://img.haomeiwen.com/i8429304/aee4419a35440b34.png)
![](https://img.haomeiwen.com/i8429304/a6626e73fe126204.png)
![](https://img.haomeiwen.com/i8429304/1cff3e0847198b27.png)
![](https://img.haomeiwen.com/i8429304/1d4227eec5f498af.png)
案例:某知识付费平台增长部门的工作规划
![](https://img.haomeiwen.com/i8429304/2b89de338eabe320.png)
![](https://img.haomeiwen.com/i8429304/e4b6dd8d3df15405.png)
![](https://img.haomeiwen.com/i8429304/e7f5f5317ea1858d.png)
![](https://img.haomeiwen.com/i8429304/d772cf56c3c91f91.png)
![](https://img.haomeiwen.com/i8429304/7f50694bbbb970ef.png)
![](https://img.haomeiwen.com/i8429304/0fb261d3e63455fb.png)
![](https://img.haomeiwen.com/i8429304/1ebded67d50ac6cb.png)
![](https://img.haomeiwen.com/i8429304/df1ca9990139032a.png)
![](https://img.haomeiwen.com/i8429304/bd4161ad89ac55e7.png)
![](https://img.haomeiwen.com/i8429304/f1189eed1f6a866c.png)
![](https://img.haomeiwen.com/i8429304/6ea8adacc8003ae0.png)
![](https://img.haomeiwen.com/i8429304/baaf196a3f72f8fb.png)
![](https://img.haomeiwen.com/i8429304/b9eb2135bb3ad16a.png)
![](https://img.haomeiwen.com/i8429304/88cbed2a43e9d997.png)
![](https://img.haomeiwen.com/i8429304/30c19f4ec62782af.png)
![](https://img.haomeiwen.com/i8429304/59ed68e7d7a45886.png)
![](https://img.haomeiwen.com/i8429304/cb60f342356f26e8.png)
![](https://img.haomeiwen.com/i8429304/7c516146100b1ce8.png)
![](https://img.haomeiwen.com/i8429304/3a2f8c5187ceb1e2.png)
![](https://img.haomeiwen.com/i8429304/d8013d1d1614181c.png)
![](https://img.haomeiwen.com/i8429304/f1e69b43514d8005.png)
2.1.2 对各分支战线设定预期
![](https://img.haomeiwen.com/i8429304/5d104ebbcf9d3246.png)
![](https://img.haomeiwen.com/i8429304/16803a89a236e696.png)
![](https://img.haomeiwen.com/i8429304/073b25d56efe40b1.png)
![](https://img.haomeiwen.com/i8429304/9fee31716c963639.png)
![](https://img.haomeiwen.com/i8429304/0239a97fa89f90d8.png)
![](https://img.haomeiwen.com/i8429304/e0ab468018de2432.png)
![](https://img.haomeiwen.com/i8429304/11550f27179f1a90.png)
![](https://img.haomeiwen.com/i8429304/588c90d4312e8a79.png)
2.1.3 结合约束条件调整工作规划
![](https://img.haomeiwen.com/i8429304/26c3c340e8ff37f3.png)
![](https://img.haomeiwen.com/i8429304/7b098f99f35feb19.png)
![](https://img.haomeiwen.com/i8429304/0fd742949af1158f.png)
![](https://img.haomeiwen.com/i8429304/9ccfe1b5c74fdccb.png)
2.2 工作规划落地时的两种非常规问题及应对
在本小节中,黄老师将从以下两个方面为你讲解「非常规问题的应对」:
![](https://img.haomeiwen.com/i8429304/277f91b3241dcf1e.png)
2.2.1 如何应对模糊、需定义的问题
![](https://img.haomeiwen.com/i8429304/8e2ea29ee6cc5176.png)
![](https://img.haomeiwen.com/i8429304/c75741c51a90296f.png)
![](https://img.haomeiwen.com/i8429304/dd06481e416e44f4.png)
![](https://img.haomeiwen.com/i8429304/1b10b359d016a61f.png)
![](https://img.haomeiwen.com/i8429304/d934042aba84ac15.png)
![](https://img.haomeiwen.com/i8429304/98b2761d53b6d86b.png)
![](https://img.haomeiwen.com/i8429304/6bae244b8a5ff6de.png)
![](https://img.haomeiwen.com/i8429304/3838c5bb629f6dbb.png)
![](https://img.haomeiwen.com/i8429304/4bf83668e2f480cf.png)
![](https://img.haomeiwen.com/i8429304/c365bed1345d15af.png)
![](https://img.haomeiwen.com/i8429304/e443e60c53b62028.png)
![](https://img.haomeiwen.com/i8429304/df0190c060e56fad.png)
![](https://img.haomeiwen.com/i8429304/53e86ec6850717f3.png)
![](https://img.haomeiwen.com/i8429304/1fe9a7fdb3bb2ebf.png)
2.2.2 如何找到比别人更高效的目标达成路径
![](https://img.haomeiwen.com/i8429304/b4aeb3f6a11ceef0.png)
![](https://img.haomeiwen.com/i8429304/036cc925d4969987.png)
![](https://img.haomeiwen.com/i8429304/2576dd0c1d0e9cc8.png)
![](https://img.haomeiwen.com/i8429304/07af20014809e282.png)
![](https://img.haomeiwen.com/i8429304/9ff8a7fac454c41f.png)
![](https://img.haomeiwen.com/i8429304/35d11f99e794a9c6.png)
2.3 三类不同层次的操盘手工作规划落地实例
前面听了很多方法,所以在在本小节中,黄老师将为你讲解三个实操案例,帮助你更好理解内容:
![](https://img.haomeiwen.com/i8429304/0b3495edb16fac70.png)
2.3.1 如何围绕一个增长类目标层层精细落地,形成极为明确的行动计划
![](https://img.haomeiwen.com/i8429304/5a159d2a6e5725b5.png)
![](https://img.haomeiwen.com/i8429304/48e7b524d225a27b.png)
![](https://img.haomeiwen.com/i8429304/037e040e9eaf22bd.png)
![](https://img.haomeiwen.com/i8429304/b1e6c3813d381833.png)
![](https://img.haomeiwen.com/i8429304/ce66efced011c4ee.png)
![](https://img.haomeiwen.com/i8429304/5e1afecfdf252fc6.png)
2.3.2 如何围绕一个包含多战线的“方向性目标”制定策略+落实工作规划
![](https://img.haomeiwen.com/i8429304/d4d01bdb81670316.png)
![](https://img.haomeiwen.com/i8429304/db58b55fba055271.png)
![](https://img.haomeiwen.com/i8429304/3e70f67a2d6a41d9.png)
![](https://img.haomeiwen.com/i8429304/3bf41cc718301f2e.png)
![](https://img.haomeiwen.com/i8429304/8c07ca6062d66f22.png)
![](https://img.haomeiwen.com/i8429304/7e662ef836c3c7c8.png)
![](https://img.haomeiwen.com/i8429304/cb670104fa7c8180.png)
![](https://img.haomeiwen.com/i8429304/6b21057e1b5223c9.png)
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2.3.3 独立负责一条业务线时,如何自己定义目标+工作规划
![](https://img.haomeiwen.com/i8429304/7d738e60940b48b2.png)
![](https://img.haomeiwen.com/i8429304/b48b9ffc93cfb5c8.png)
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3.如何做好进度管理,确保计划达成
在制订好工作计划之后,最后一步,就是落地执行了
如何保障执行动作不跑偏呢?这就需要进度管理了。
![](https://img.haomeiwen.com/i8429304/d16e454540b0892d.png)
在这节内容中,黄老师将为你讲解「进度管理的两种常见方法」。
![](https://img.haomeiwen.com/i8429304/3faf5756556730bb.png)
![](https://img.haomeiwen.com/i8429304/c8336fb232f0f037.png)
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