Pantone's Color of the Year 2024
If we could visualize the year ahead, what color would it be? The abstract thought is an annual consideration for the experts at the Pantone Color Institute, who trawl through high-fashion runways, interior design trends, pop culture moments and human psychology to make their pick.
如果我们能想象未来的一年，它会是什么颜色？这个抽象的想法是潘通色彩研究所的专家们每年都会考虑的一个问题，他们从高级时装秀台、室内设计趋势、流行文化时刻和人类心理学中挑选出年度色。
According to their research, the shade that will come to define 2024 is "Peach Fuzz" —a light, fruity tone that conjures peace and serenity. "We're going through a lot of turmoil in our lives, and we have a need for a color that's nurturing," Pantone color specialist Leatrice Eisman said. "It's warm and cozy and very tactile."
根据他们的研究，定义2024年度色是“柔和桃”，这是一种淡淡的水果色调，让人联想到和平与宁静。潘通色彩专家莱阿特丽斯·艾斯曼说：“我们在生活中经历了很多动荡，人们需要一种滋养人心的颜色。柔和桃温暖又温馨，有着极强的触感。”
Peach tones have been a fixture of the Spring-Summer 2024 runways, particularly in Milan with Italian houses such as Gucci, Jil Sander and Sportmax leading the way.
桃色调已经成为2024年春夏秀场的固定色调，尤其是在米兰，古驰、吉尔·桑德和斯宝麦斯等意大利品牌引领了这一色彩潮流。
But the research process for color selection is cumulative, and it's not enough to just look at the latest iterations of peach, says Eisman. For Spring-Summer 2016, king of greige Giorgio Armani released a memorable collection where the majority of pieces skewed salmon over the label's signature suit-gray.
但艾斯曼说，潘通选择年度色的研究过程是逐渐累积起来的，仅仅只看柔色桃的最新迭代版本是不够的。2016年春夏，“灰色之王”乔治·阿玛尼发布了一个令人难忘的系列，其中大部分作品都是橙红色，而不是该品牌标志性的西装灰。
"We think of peach as being a significantly nostalgic color," said Eisman. "More frequently a woman's color. And yet it has been adapted and gathered into men's wardrobes and surroundings."
艾斯曼说：“我们认为柔色桃是一种非常怀旧的颜色。常见于女性的穿搭颜色。然而，柔色桃已经被接纳并融入男性衣柜和周遭周围环境中。”
This year also marks the 25th anniversary of Pantone's Color of the Year initiative. The color psychology behind Eisman and her team's last three selections have been rooted in endurance, optimism, courage and strength.
今年也是潘通年度色彩倡议发起的25周年。艾斯曼和她的团队最近三次选择背后的色彩心理学都是植根于耐力、乐观、勇气和力量。
"In 2023, we celebrated coming out of the malaise of the last year," said Eisman. "We feel that next year, with so much whirling in the atmosphere around us, there will be a need for some quiet, some peace, some respite."
艾斯曼说：“2023年，我们庆祝人们从去年的萎靡中走了出来。而明年也将是有着不安氛围的一年，我们觉得明年需要一些安静和和平，需要一些喘息的机会。”
整理：2023年1月1日于墨江服务区
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