记得大学刚毕业那会（毕业也没几天，嘿嘿...）,老妈问我：工作找的怎么样啦？问东问西，体贴入微，事情整得比我还明白。应声答道：做产品，顿时无声（此时无声胜有声）！什么玩意？“电子厂生产遥控器？厂里上班的？”老娘惊叹道；应声答道：不是，互联网...还是停住了，我知道老妈肯定是不懂什么是互联网的，更是对产品（PM）闻所未闻。话锋一转：办公室上班的没风没雨有空调！顿时老妈心情大好，连忙寒暄到：“工作要做好，刚开始虚心学习，慢慢来！”想到母亲的千叮万嘱，眼泪不禁掉下来（可怜天下父母心）...
做人做事原本就是那么简单：好好做人，好好做事！这是母亲给我的寄托，是她对我最好的祝福！
妈妈和我（未来产品经理）
现在回想起来，仔细想想：产品（PM）究竟是什么呢？
概念：IPM（InternetProductManager），互联网产品经理是互联网公司中的一种职能，负责互联网产品的计划和推广，以及互联网产品生命周期的演化。根据所负责的互联网产品是用户产品还是商业产品，可以分为互联网用户产品经理和互联网商业产品经理。用户产品经理最关心的是互联网用户产品的用户体验，商业产品经理最关心的是互联网商业产品的流量变现能力。[百度百科]
其他的说法，比如什么围绕需求定义的啊？围绕产品设计的？围绕项目管理的？这里就不展开了，大家都懂的。下面将和大家一起分享一篇文章，读完后你或许对产品有一个概念上的认识，当然该文章的观点也并不一定是对产品唯一的解释，你也可以试着从多个角度去理解产品经理（PM）究竟是个什么东东？（文章外文程度浅显，一起看，就不翻译了！）
正文
What, exactly, is a Product Manager?
By Martin Eriksson on October 5, 2011
I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much?
In his bookInspired,Marty Cagan describes the job of the product manager as“to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management as the intersection between business, technology and user experience (hint – only a product manager would define themselves in a venn diagram). A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.
Business：Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to achieve the business goals while maximising return on investment. Sorry, this does mean that you are a suit – but you don’t have to wear one.
Technology：There’s no point defining what to build if you don’t know how it will get built. This doesn’t mean a Product Manager needs to be able to sit down and code but understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions. This is even more important in an Agile world where Product Managers spend more time day to day with the development tea`m than with anyone else inside the business.
产品经理三要素
User Experience：Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience. Again this doesn’t mean being a pixel pusher but you do need to be out there testing the product, talking to users and getting that feedback first hand – especially in a start-up.
“to discover a product that is valuable, usable and feasible – Marty Cagan”
Manage what exactly?
Why do you need this breadth of skills? Because the role itself is incredibly broad and varied and you’ll be using them every day.
产品经理的职责？
It starts with setting a vision for the product, which requires you to research, research and research some more your market, your customer and the problem they have that you’re trying to solve. You have to assimilate huge amounts of information – feedback from clients, quantitative data from your web analytics, research reports, market trends and statistics – you need to know everything about your market and your customer, and then mix all that information with a healthy dose of creativity to define a vision for your product.
Once you have a vision, you have to spread the word in your business. Get dogmatic, evangelical even, about the utopia that is your product. And if you can’t get passionate about it – you’re in the wrong job or you didn’t come up with a very good vision. Your success, and that of your product, relies on every team member —— from sales to developer – understanding that vision and being at least a little bit passionate about it as well.
And then you switch gears again and start building an actionable plan to reach that vision. A roadmap of incremental improvements and iterative development that take you step by faltering step closer to that final vision. This is when all that hard work preaching the good word pays off – and your team throw themselves into coming up with better designs, better code and better solutions to the customers problem.
Now we get really detail oriented, as you work day in, day out with the development team as a product owner —— defining and iterating the product as you go, solving problems as they pop up and closely managing scope so you can get the product out on time.
The product is finally out there and suddenly you’re spending your days poring over data again – looking at how customers use the product, going out and talking to them about the product and generally eating, sleeping and breathing the product. Did you solve the right problem? Do your users get the product? Will they pay for the product?
And then you do it all over again. And these days its not a waterfall process – you’re not doing this step by step, you’re doing this for a dozen products or features at any one time, switching from strategy to tactics in the blink of an eye.
产品经理是什么？
Sound tough?
Sure it’s a tough job but it’s just about the most fun you can have with your clothes on —— certainly the most fun you’re going to get paid to do. You get to define the very essence of a product, design solutions to your customers’ problems, work with everyone in the business and play a very large part in your business’s success. We’re the unsung heroes of the tech world or at least we’d like to think so…
结束语
或许只有等到我能够将产品（PM）解释给老妈听并且她能听懂的时候，那个时候我才能算是真正地理解什么是产品（PM）！产品新人（PM）已经在路上，那究竟又是什么驱动着一个产品新人不断前行呢？！
作者简介：Danielwong，微博：互联网金融_产品小王；毕业于15年6月，产品小白（PM）。正在孜孜不倦地汲取（互联网）专业的产品知识，在互联网行业总是有太多的观点和想法，而我有时也会按捺不住，提起笔来写下一番感悟/思考，和大家一起分享讨论！个人博客上的观点略显笨拙，请大家不吝赐教！
友情提示：本文英文部分来自MindTheProduct.
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