TED Talk >> Simon Sinek: How great leaders inspire action?
Video 3: How Leaders Inspire Us 3
Most people don't know about Samuel Pierpont Langley.
And back in the early 20th century, the pursuit of powered man flight was like the dot com of the day. Everybody was trying it.
And Samuel Pierpont Langley had, what we assume, to be the recipe for success.
I mean, even now, you ask people, "Why did your product or why did your company fail?".
And people always give you the same permutation of the same three things.
Under-capitalized, the wrong people, bad market conditions.
It's always the same three things, so let's explore that.
Samuel Pierpont Langley was given 50,000 dollars by the War Department to figure out this flying machine.
Money was no problem.
He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected.
He knew all the big minds of the day.
He hired the best minds money could find and the market conditions were fantastic.
The New York Times followed him around everywhere, and everyone was rooting for Langley.
And how come we've never heard of Samuel Pierpont Langley?
A few hundred miles away in Dayton, Ohio, Orville and Wilbur Wright.
They had none of what we consider to be the recipe for success.
They had no money; they paid for their dream with the proceeds from their bicycle shop;
not a single person on the Wright brothers' team had a college education, not even Orville or Wilbur;
and The New York Times followed them around nowhere.
The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief.
They believed that if they could figure out this flying machine, it'll change the course of the world.
Samuel Pierpont Langley was different.
He wanted to be rich, and he wanted to be famous.
He was in pursuit of the result. He was in pursuit of the riches.
And lo and behold, look what happened.
The people who believed in the Wright brothers' dream worked with them with blood and sweat and tears.
The others just worked for the paycheck.
They tell stories of how every time the Wright brothers went out, they would have to take five sets of parts.
Because that's how many times they would crash before they came in for supper.
And, eventually, on December 17th, 1903, the Wright brothers took flight.
And no one was there to even experience it.
We found out about it a few days later.
And further proof that Langley was motivated by the wrong thing.
The day the Wright brothers took flight, he quit.
He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't.
He wasn't first, he didn't get rich, he didn't get famous, so he quit.
People don't buy what you do; they buy why you do it.
If you talk about what you believe, you will attract those who believe what you believe.
Exercises:
1. What did Sinek suggest by "back in the early 20th centry, the persuit of human powered flight was like the dot com of the day""?
> The pursuit of human powered flight was extremely popular.
2. If Langley had been motivated by purpose, what could he have done?
> improved the Wright brothers' flying machine
3. Why was Langley's situation more favorable than the Wright brothers'?
> He was better founded and had more connections.
4. If someone is well-connected, they know many influential people.
懂你英语Level 7 Unit 1 Part 2【Video 3: How Leaders Inspire Us】
5. They believed that if they could figure out this flying machine, it'll change the course of the world.
6. To root for someone means to show support for them.
But why is it important to attract those who believe what you believe?
Something called the law of diffusion of innovation, if you don't know the law, you definitely know the terminology.
The first 2.5% of our population are our innovators.
The next 13.5% of our population are our early adopters.
The next 34% are your early majority, your late majority and your laggards.
The only reason these people buy touch-tone phones is because you can't buy rotary phones anymore.
We all sit at various places at various times on this scale.
But what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea.
You cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.
I love asking businesses, "What's your conversion on new business?"
They love to tell you, "It's about 10 percent," proudly.
Well, you can trip over 10% of the customers.
We all have about 10% who just "get it."
That's how we describe them, right?
That's like that gut feeling, "Oh, they just get it."
The problem is: How do you find the ones that just get it before you doing business with them versus the ones who don't get it?
So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "Crossing the Chasm".
Because, you see, the early majority will not try something until someone else has tried it first.
And these guys, the innovators and the early adopters are comfortable with making those gut decisions.
They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.
These are the people who stood in line for six hours to buy an iPhone when they first came out.
When you could've just walked into the store in the next week bought one off the shelf.
These are the people who spent 40,000 dollars on flat-screen TVs when they first came out, even though the technology was substandard.
And, by the way, they didn't do it because the technology was so great; they did it for themselves.
It's because they wanted to be first.
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
In fact, people will do the things that prove what they believe.
The reason that person bought the iPhone in the first six hours, stood in line for six hours,
was because of what they believed about the world, and how they wanted everybody to see them: they were first.
People don't buy what you do; they buy why you do it.
Exercises:
1. What is the law of diffution of inovation?
> It is a theory that seeks to explain how, why and at what rate new ideas and technology spread.
2. An intuitive decision is based on feelings rather than facts.
3. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.
Repeat & Read Sentences:
懂你英语Level 7 Unit 1 Part 2【Video 3: How Leaders Inspire Us】
1. The innovators and the early adopters are comfortable with making those gut decisions.
2. The problem is: How do you find the ones that just get it before you doing business with them versus the ones who don't get it?
懂你英语Level 7 Unit 1 Part 2【Video 3: How Leaders Inspire Us】
3. These are the people who spent 40,000 dollars on flat-screen TVs when they first came out, even though the technology was substandard.
4. They didn't do it because the technology was so great, they did it for themselves.
网友评论