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Opportunities and Challenges of

Opportunities and Challenges of

作者: 海波_自驱成长 | 来源:发表于2020-07-28 21:32 被阅读0次

          COVID-19 had an impact and bad influence on the global tourism industry. Many enterprises face a lot of difficulties and challenges. However, tourism has become an indispensable part of a good life of poeple. Under this background , the trend of long-term good development of the tourism industry has never changed .

           Since the outbreak of the epidemic ,the number of domestic and foreign tourists in China sharply decreased. The global tourism industry began to enter the freeze-up period . Affected by the epidemic , a lot of tourism orders were canceled and refunded. The rate of refund and change of tourism orders  were canceled and refunded. The rate of refund and change of tourism orders was over 80%.The cash flow of enterprise was tested by the "tide of refund and change". In the whole industry ,the capital chain was intense.Travel agencies, aviation companies ,hotels ,restaurants ,and tourist attractions were under the pressure of cash flow.

          Considering the big coverage and long duration of the epidemic , a big impact on international tourism ,and other factors ,China will focus on domestic tourism .At the same time, the big outbound tourist flow will change to domestic tourist flow . It is estimated that the total number of domestic tourist can resume to the level before the epidemic to a great extent within this year.

            Although the impact of this epidemic on the tourism industrial is bigger than that of any previous crisis event, the tourism industry will survive as before ,because tourism has become the new expectation of a good life of people , and the trend of long-term good development of the tourism industry has never changed .

    The tourism industry has a strong comprehensive driving effect . On the contrary ,it means that the tourism industry relies greatly on other industries. Therefore, the tourism industry is very sensitive to changes of the external environment . Social stability ,public safety ,and public health emergency will affect the development of the tourism industry . After the crisis event , the tourism industry will survive, grow , and develop sustainable . 

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