一、万科
万科回乡海报系列,“为什么要回家呢?因为它是家乡” 。
![](https://img.haomeiwen.com/i3742212/853cc284780da8b1.jpg)
![](https://img.haomeiwen.com/i3742212/5995ba6ee5cf8201.jpg)
![](https://img.haomeiwen.com/i3742212/cde872d81b3f9b3c.jpg)
![](https://img.haomeiwen.com/i3742212/438301c1ae228236.jpg)
![](https://img.haomeiwen.com/i3742212/12f91ee1cf81d70c.jpg)
通过传统文化元素,用艺术的笔法、中国味十足的画风,传递健康丰盛、阳光快乐的精神,作为“城乡建设与生活服务商”,万科希望通过自己的努力,传承传统文化与中国艺术。
![](https://img.haomeiwen.com/i3742212/a409b6da48ef574a.jpg)
![](https://img.haomeiwen.com/i3742212/aa8990edc21bfd02.jpg)
![](https://img.haomeiwen.com/i3742212/84dd12b0f0b84bc4.jpg)
![](https://img.haomeiwen.com/i3742212/e8715596aae80fcd.jpg)
![](https://img.haomeiwen.com/i3742212/fc625932620cf4b4.jpg)
二、杜蕾斯
杜蕾斯的春节档海报出彩的不是海报本身,而是杜蕾斯的老本行蹭热点能力,这次被杜蕾斯蹭上的不用说一定是今年春节档票房大黑马兼朋友圈内讨论最火热的流浪星球。
![](https://img.haomeiwen.com/i3742212/816e129ebc31d65b.jpg)
#电影流浪地球#征途是星辰大海,路上请注意“安全”。
![](https://img.haomeiwen.com/i3742212/8d6da849471bdbf1.jpg)
那么我们来看看杜蕾斯的春节档海报。
![](https://img.haomeiwen.com/i3742212/8e32185bc9466b04.jpg)
![](https://img.haomeiwen.com/i3742212/56f72f5759728c54.jpg)
三、胖哥
欧赛斯联合胖哥槟榔出品了一系列中国风拜年音乐插画。这一组插画看似很中国风,实则暗藏玄机。整个审美上借鉴了纽约客杂志的插画,现代主义的颜色对撞非常强烈,形成了自己独特的风格,欧赛斯的创意团队还特意将海报制作成动图视频的格式,进一步增强了传播效果。
![](https://img.haomeiwen.com/i3742212/d2b9a659277b10d9.jpg)
![](https://img.haomeiwen.com/i3742212/e6c492e0de386a17.jpg)
![](https://img.haomeiwen.com/i3742212/0fe989ae6dd28df3.jpg)
四、其他各大品牌
![](https://img.haomeiwen.com/i3742212/9cef2657eb4db864.jpg)
![](https://img.haomeiwen.com/i3742212/1d4d1f34fe83525a.jpg)
![](https://img.haomeiwen.com/i3742212/20a9cf7144201c6b.jpg)
![](https://img.haomeiwen.com/i3742212/dc17af4faf3de936.jpg)
![](https://img.haomeiwen.com/i3742212/29dbfdbc6639f5e9.jpg)
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![](https://img.haomeiwen.com/i3742212/2bab7dd52556bcb5.jpg)
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![](https://img.haomeiwen.com/i3742212/e8340a409f534e4e.jpg)
![](https://img.haomeiwen.com/i3742212/d3e1a0521a10269c.jpg)
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![](https://img.haomeiwen.com/i3742212/0952b740921540d6.jpg)
![](https://img.haomeiwen.com/i3742212/b9dad470002e0d50.jpg)
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