Phase:

• Concept
• Physical Prototype
• Playable Prototype
• Pre-production
• Production

1. Concept（概念）

2. Physical Prototype （物理原型）

3. Playable Prototype （数字原型）

4. Pre-production （预制作）

Pre-production is all about :

• creative proof
• commercial proof
• delivery proof/business review

Creative proof

• Title
• Key art
• High concept
• Innovation/Differentiation ( USP: unique selling point)
• proof-of-concept prototype ( maybe about 15 min game-play )
• Tech plan
• GDD ( game design document)
• Art bar
• Audio/Sound FX

Commercial proof

• Target audience
• Position in market
• Main competitor
• Forecast potential market
• Key staff/colleague
• Budget

Business Review

• Plan
• Market assessment
• Risk rating
• Opportunity
• Revenue

5. Production （制作）