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Steve Jobs和我

Steve Jobs和我

作者: 李颇黎 | 来源:发表于2015-06-24 13:17 被阅读0次

    最近一直在看《Becoming Steve Jobs》,有幸可以与他曾经生活在一个时代之中,虽然只是在他死后才真正有动力去了解他,以及他所创建的那个公司。

    Jobs对我的影响是间接的,正因为他,工业设计从狭小的圈子中走向大众,以工程师文化主导的企业逐渐让设计师有了更多的发言权。也正因为如此,我第一次尝试着去从设计的角度了解iPhone,并最终沉入设计的世界之中。

    在没有用过iPhone之前,我被我们国家可爱的媒体完全带向了另一个地方,即封闭的苹果是垃圾,分分钟要完蛋的存在,安卓开源多好用,主题壁纸随心换,还有各种各样的root插件,简直就是理想国。然后我拥有了第一台智能机,毫无疑问是安卓,当然,也是因为苹果贵。一向喜爱折腾的我第一周就把机子变砖了,我依旧记得那是七夕,然后第一次战战兢兢尝试刷机,一步一步不敢懈怠,时候的结果当然是美好的,也是罪恶的,从此我不再害怕把手机搞坏,反正只要硬件不坏,一切都可以软件解决,我随心删除内置软件,关闭不能关闭的相机声音,替换自带的开关机自带动画,替换手机软件图标……短期内我积累了大量的系统知识,虽然肤浅表面,但足以让我自豪。

    可是,有一天我累了,我不想再纠结于图标的大小,不想管那一点点的差异,换成S4之后,我不过是关闭了相机声音,然后反root,仅此而已。

    后来因缘巧合之下换了iPhone 5S,虽然屏幕突然变小令我短期难以接受之外,没有其它的不适应。也正是这部iPhone,让我由灰转粉(只能说更理性了一点),闲暇之余,我比较喜欢从各种角度欣赏iPhone,惊叹于它的优雅与美丽,恍惚间总觉得在欣赏艺术品而非一部手机。

    期间我看了《斯蒂夫·乔布斯传》,虽然翻译糟糕,但是深深的被Jobs对待产品的态度所感动,每一次看到书中Jobs的自述,都有一种被hit的感觉,那是产生于内心的一种感动与共鸣。至于他怪异的性格,暴躁的脾气,我倒是不以为然,一方面能成为领袖的人必然有过人之处,二则是传记作者难免有失偏颇,正如他在书中不停的强调自己没有陷入到Jobs的现实扭曲力场中。

    这本书我看过三遍,一遍中文,两遍原文。

    所以当《Becoming Steve Jobs》要发售时,我内心甚是激动,刚好买了kindle,遂在淘宝上以1.99元买了电子版。

    书中的Jobs更像是一个人,他在被驱逐出Apple后创建NeXT,相比于《Steve Jobs》,这段历史中的Jobs更加鲜明与生动,他失意愤怒,渴望再次证明自己,购买Pixar虽然出于兴趣,但是长期的亏损让他也在寻找下一位买家。他犯过很多错误,甚至是他重返Apple,最辉煌的那段时期。他不断的犯错,最初他并不看好触摸屏幕,更看好带有按钮的不可触摸的prototype,当然后来他改变了看法。

    今天在书上看到了他在斯坦福大学演讲的全文,言真意切,里面的内容是他个人的生活分享。正如作者所说,20岁的Jobs也会说这些话,只是那个年龄的他根本不可能会懂。更重要的是里面的某些话与我的追求太过于相符,而在生活中我也比较遗憾不能被理解。最近的某些事也令我触动。相关内容已加粗标黑。现附原文如下:

    I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

    The first story is about connecting the dots.

    I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

    It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

    And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

    It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

    Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

    None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

    Again, you can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

    My second story is about love and loss.

    I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

    I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

    I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

    During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

    I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

    My third story is about death.

    When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

    Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

    About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

    I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

    This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

    No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

    Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

    When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.

    Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

    Stay Hungry. Stay Foolish.

    Thank you all very much.

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