A complete guide to SEO Friendly

Online document左侧导航栏中提供几级目录，对SEO最友好？同样目的，如何编写文档的URL addresses? 最近印度同事推荐了A complete guide to SEO-friendly URLs。让我系统地涉入了一个新的文档相关领域。

摘录了与在线文档相关的几点，以便应用到日常工作中。

1. Make your URLs short

Technically, a URL can have up to 2083 characters. But shorter ones rank better. Ideally, the length of your URLs should be about 50 to 60 characters.

In short, here are the key points regarding the length of SEO-friendly URLs:

- Character limit: 60

- Number of words in the path: 3 to 5

- The words should be separated by hyphens (not underscores)

2. Use only the safe characters

Having uppercase letters in URLs may cause 404 error in some servers. So, the best practice is to use lowercase letters.

3. Focus on readability

The key point is when someone reads your URL, they should be able to understand what the page is about easily. It should be optimized for both humans and search engines.

Note:

It is often suggested that you shouldn’t use Stop words in URLs. Stop words are – a, an, the, for, of, but, etc. If you can do without these words, remove them. But never sacrifice readability to avoid stop words.

For example, here is one of our blog post URLs:

https://www.webalive.com.au/tips-for-australian-startups

Note that we have used the stop word for in the URL. This is because it makes the URL more readable.

4. Use fewer folders (2 max)

Let’s first explain what we mean by folders. Here’s an example URL with two folders:

www.example.com/folder1/folder2/page

Every slash in a URL denotes a folder. (Though, in some cases, there can be an extra trailing slash at the end.)

Folders help you organize your website’s pages. However overusing them reduces URL readability and confuses the search engines.

SEO-friendly URLs should never have more than 2 folders.

5. Include keywords but avoid stuffing

Use only those keywords in the URL which are relevant to the content of the page

It’s better to include the main keyword at the beginning of the path or filename

Never repeat a keyword. And don’t target too many of them

6. Omit filename extensions

You might have noticed that some URLs end with filename extensions. Like .asp, .php or .html. If your pages have such extensions, you should remove these.

Ideally, addresses should be independent of the implementation or framework being used in the backend. URLs without file extensions look more clean, readable, and supposedly have a better click-through rate.

7. Make your URLs similar to the page titles (up to a reasonable degree)

The title of your page should match the URL and vice versa. But this doesn’t mean you should copy the entire title word for word and put it in the URL. As we mentioned earlier, ideally SEO SEO-friendly URLs should be on the shorter side.