今天开始第二单元的学习。
Calculating Market Share
计算市场分额
Market share is the percentage of a market's total sales earned by a company or product. Calculating market share allows a company to determine its position in a market. Here are some basic steps to calculate market share.
市场份额是公司或者产品获得的占市场总额的百分比。计算市场份额让公司能够决定它在市场中的地位。这里是一些计算市场份额的基本步骤。
Determine a period: To calculate a company’s market share, you must choose a period to examine, such as a quarter or a year. For example, a company can compare its first and second quarter to see how quickly it is growing in the market.
确定时间段：为了计算公司的市场份额，你必须选择一段时间来检查，比如一个季度或者一年。举个例子，公司可以比较它第一个季度和第二个季度来看看它在市场发展有多快。
Find out the company’s total sales: Next calculate the company’s total sales revenue within that period. Multiply the total number of units sold by the average sales price per unit. If a company only sells one product, its sales revenue is the total sales revenue of the company. If a company sells multiple products, add up the sales revenue for each product.
找出公司的总销售额：下面是计算公司在那段时间内的总销售收入。用卖出成品的总数乘以每件成品的平均销售价格。如果公司仅仅销售一种产品，它的销售收入就是公司总的销售收入。如果公司卖多种产品，把每种产品的销售收入加起来。
Find out the total market sales: Next, calculate the total sales for the market that the company operates in. Sales information from publicly traded companies is easy to obtain since they are legally required to share it. It can be found through company websites, shareholder reports and traded associations.
找出市场总额: 下一步，计算公司参与的市场总额。公开交易的公司的销售消息是容易获得的，因为法律上要求要公开。在公司网站，股东报告和贸易歇会上都能找到。
Divide the company’s revenue by the industry’s total: Finally, to divide a company’s total sales by total market sales. The result is the company’s market share. Comparing a company’s market share with the growth of the market shows whether it has increased or decreased. If a company’s revenue has grown more slowly than the market, its market share has declined.
用公司的总收入处于行业的总额：最后，用公司的总额除以市场的总额。结果是公司的市场份额。用公司的市场份额与市场的增速做比较，得出的是它是否增长了或者下降了。如果公司的总收入比市场的总收入增长更慢，它的市场份额就下降了。
总结
不知道为什么看完这篇会头痛，可能是对内容不感冒吧，以后再来总结吧。
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