来自特朗普《交易的艺术》

来自特朗普《交易的艺术》

唐纳德·特朗普（Donald Trump，1946年6月14日- ），生于纽约，美国共和党籍政治家、企业家、商人，第45任美国总统。

以下或许能让我们更了解这位美国总统：

1. Think big  敢于想象

"I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big."

“我喜欢好大喜功，因为我觉得这不是件困难的事，既然人们总要思考点什么，为什么不往大的方面想呢？大多数人爱打小算盘，因为他们害怕成功，害怕做出决定，害怕取胜，这也使得我这样的人占了很多的优势”

2. Protect the downside and the upside will take care of itself  避短扬长

"I always go into the deal anticipating the worst. If you plan for the worst--if you can live with the worst--the good will always take care of itself."

“人们认为我是赌徒，但我一生却从未打赌。人都说我是主动进攻的，恰恰在决策时我是小心谨慎，十分保守。在做一项生意时，我永远先做最坏的打算。

3. Maximize the options  留有余地

"I never get too attached to one deal or one approach...I keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first."

“一旦做一笔生意，我总是设计至少半打方案来使得其成功。”

4. Know your market 了解市场

"I like to think that I have that instinct. That's why I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions."

“我并不雇佣许多统计专家，而且我并不相信时髦的市场调查。我自己做调查，然后得出自己的结论，我的办法就是在作出一个决定前，先问问每个人的意见，从而得到人们本能的反应。”

“我不太重视的另一种人是评论家，除非他们妨碍了我的计划。”

5. Use your leverage 巧施手段

"The worst thing you can possibly do in a deal is seem desperate to make it. That makes the other guy smell blood, and then you're dead."

“做交易不能委曲求全，越示弱越被动”

6. Enhance your location 自我增值

"Perhaps the most misunderstood concept in all of real estate is that the key to success is location, location, location...First of all, you don't necessarily need the best location. What you need is the best deal."

“做房地产最普遍的误解就是位置真的是关键。其实，你并不一定需要最好的位置，你需要的是最好的交易。”

7. Get the word out 重视宣传

"One thing I've learned about the press is that they're always hungry for a good story, and the more sensational the better...The point is that if you are a little different, a little outrageous, or if you do things that are bold or controversial, the press is going to write about you."

“普遍的销售的一种方法是花大量的钱，雇佣公关人员去卖掉你的产品。这永远也不会像你亲自去做的效果那么好。新闻界有一个特点，记者们总是对好的新闻如饥似渴，而且越是耸人听闻，他们的兴趣越大。我做事总有点儿与众不同，我不在乎有争议，我选择一种有个性的生活方式。

结果， 新闻界总是写我的报道。他们愿做正面报道，也做反面报道，但是从纯生意的角度出发，从被报道的本身获得的利远远大于弊。”

8. Fight back  善于反击

"In most cases I'm very easy to get along with. I'm very good to people who are good to me. But when people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard."

“如果你是为了你的信念而战，即使这意味着在这一过程中，你将失去一些人，但你要相信，事情总会有好的结局。”

9. Deliver the goods  货真价实

"You can't con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you don't deliver the goods, people will eventually catch on."

“你不能欺骗人们，因为那不长久。你可以做很好的宣传，制造兴奋，但如果你不实现的话，人们最终会离开。”

10. Contain the costs 控制成本

"I believe in spending what you have to. But I also believe in not spending more than you should."

“该花的钱必须要花，但不该花的钱一分都不花。今天，假如我感到承包商收费过高，我就会拿起电话，哪怕只有5000或者一万美元，我也会抱怨。等到那一天，我不会拿起花25美分去节省一万美元的时候，那么我的商店就该关张了。”

11. Have fun 保持兴趣

"Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game."

“钱对我来说，从不是唯一的刺激，它只是一个计分的方法，真正令人激动的是游戏本身。”