Emma's Best is a small but growing health food company. It was started in 1995 by a married couple who were tired of working for large companies. The two founders were Ed and Emma Smith, both health-conscious vegetarians. Despite the risks, Ed and Emma wanted to start their own business. They knew it would be hard work, but they were determined to try. Their plan was to create a business that provided healthy food to busy people. They wanted it to be something they could be proud of.
Emma's Best是一家规模小但发展迅速的健康食品公司。1995年，一对厌倦了在大公司工作的夫妇创办了这家公司。两位创始人是 Ed Smith 和 Emma Smith，两位都是注重健康的素食主义者。尽管有风险，Ed和Emma还是想自己创业。他们知道这将是一项艰苦的工作，但他们决心去尝试。他们的计划是创建一家为忙碌的人们提供健康食品的企业，希望这是一件值得骄傲的事情。
When they started the company, organic food was becoming more popular. People were becoming more food conscious and worried about food safety. In fact, people were willing to pay higher prices for food that was free of harmful chemicals. In addition, an increasing number of people had little time to go shopping and cook at home. They wanted meals that were healthy but easy to prepare. There were very few frozen meals available at the time, and none of them were vegetarian or organic. There was a gap in the market.
他们成立公司的时候，有机食品正越来越受欢迎。人们的食品意识越来越强，担心食品安全，人们愿意为不含有害化学物质的食品支付更高的价格。此外，越来越多的人没有时间购物，没有时间在家做饭。他们想要健康的方便食品。当时市面上的冷冻食品非常少，而且没有素食或有机食品。这是市场上的缺口。
Ed and Emma immediately saw the opportunity and launched their first product. It was a frozen pasta meal with a mix of vegetables and a delicious cream sauce. The market response was enthusiastic and profitable beyond their expectations. Their product was an instant success. To their surprise it was soon being eaten by millions of people, not only vegetarians or those interested in organic foods. It was being bought because it was easy to prepare and it tasted good. And of course it was healthy.
Ed 和 Emma 马上看出了机会，推出他们的首个产品——一份由蔬菜和美味奶油酱混合而成的冷冻意大利面。市场反响热烈，盈利超出了他们的预期。他们的产品快速成功。令他们惊讶的是，很快就被数百万人食用，不止是素食者或那些对有机食品感兴趣的人。之所以买它，是因为它方便，而且味道好，当然还是健康的。
Other products followed in rapid succession. As a result, at the end of 5 years, the company was producing over 100 frozen meals. Since then they have increased the number of meals to over 150, including pizzas, sandwiches and snacks. Their foods are carried by natural food stores and supermarkets throughout North America.
其他产品也快速跟进。5年后，公司生产了100多种冷冻食品。从那时起，食品数量增加到150多种，包括披萨、三明治和零食。他们的食品遍布北美各地的纯天然食品店和超市。
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