泰国，这个世界著名的旅游胜地，微笑之国，相信大家对它并不陌生。尤其是对于很多亚洲人民来说，泰国是出游的不二之选。那对于做外贸家电行业的你来说，泰国的家电市场，你又有多少了解呢？近日，阿连有幸随公司走访泰国，并收集了一些当地家电情况的信息，希望对做家电行业的你有所帮助。 Thailand, the world's famous tourist destination, the country of smile, is familiar with people. Especially for many Asian people, Thailand is the best choice for travel. As foreign traders who engage in home appliance industry, how much do you know about Thailand's home appliance market? Recently, I fortunately visited Thailand and collected some information of local appliance, hoping to help you in home appliance industry.
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泰国整体概况 The overall situation of Thailand
泰国是东南亚第二大经济体，“亚洲四小虎”之一。是世界的新兴工业国家和世界新兴市场经济体之一。对外贸易量在东南亚位居前列。泰国是东南亚国家联盟成员国和创始国之一，同时也是亚太经济合作组织、亚欧会议和世界贸易组织成员。 Thailand, the second largest economy in Southeast Asia, one of the “Tiger Cub Economies”, is one of the world’s emerging industrial countries and emerging market economies. Its foreign trade volume is in the forefront in Southeast Asia. Thailand is a member of the association of Southeast Asian Nations and one of the founding members, and a member of APEC, ASEM and the World Trade Organization.
中泰贸易背景 Sino-Thailand trade background
中国和东盟90%以上的货物“零关税”，双方贸易十分便利，泰国处于东盟经济自由贸易区中心的战略位置，是通往亚洲和湄公河区域的重要门户，也是东南亚地区的经济、金融中心和航空枢纽。据有关数据显示，2013年泰国对中国贸易逆差创下104.88亿美元的新纪录，2014年1月泰国从中国进口总值同比增长3.4%。近来中国企业到泰国开拓市场的步伐加速，中国家电制造巨头更到泰国建立生产基地抢先进入泰国拓展市场，海尔也在今年年初在泰国建立首个海外网站，以扩大市场份额。泰国已然成为中国众多出口企业争先抢夺目标市场。
More than 90% of the goods of China and ASEAN have “zero tariff”, the two sides trade is quite convenient. Thailand, in strategic position of the ASEAN economic free trade zone center, is the gateway to Asia and the Mekong River region, and also the Southeast Asia’s economic, financial center and aviation hub. According to the relevant data, in 2013, Thailand's trade deficit hit a new record of $10.488 billion. In January 2014, Thailand's total imports from China grew by 3.4%. Recently, Chinese enterprises speed up the pace to develop market in Thailand and the Chinese home appliance manufacturing giant built a production base in Thailand to enter the Thailand market firstly. Haier also established the first overseas website at the beginning of this year in Thailand, to expand market share. Thailand has become the target market for many Chinese exported enterprises to grab.
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泰国经济近况 Economic situation of Thailand
由于局势动荡，很多重大的经济改革也因权力斗争而无法实施，导致消费者信心指数、增长预期以及外国直接投资等经济指标也呈现令人不容乐观的趋势。加之前段时间的爆炸事件，更令当地旅游业受到严重冲击。由于出口和消费疲软，泰国上一年的GDP增幅只有0.7%。
Because of unrest, many major economic reforms cannot be implemented because of the power struggle, leading to negative trend of consumer confidence index, growth expectations and foreign direct investment and other economic indicators. Together with the explosion in previous time, the local tourism industry has been affected seriously. Due to weak exports and consumption, the Thailand had an increase of only 0.7% of GDP last year.
家电贸易之于泰国 Home appliance trade in Thailand
同样是由于政治动荡的影响，在泰国内销市场，上一年的家用电器销售额出现五年来首次的下滑，销售额下降8%。尽管如此，很多家电大品牌还是对今年的销售情况抱乐观态度。由此可见，尽管受到政局动荡的冲击，并未对泰国中上层消费者对家电的购买需求造成太大影响。在泰国的家电市场上，中国电器产品大概占30%，并呈现上升趋势。而在中国利好政策的推进下，中国家电产品将会在泰国占据更大的市场份额。今年1至7月，我国对泰国出口增幅16.3%。
Due to the impact of political turmoil in the domestic market in Thailand, sales of home appliances had the first decline in five years for the first time: sales fell by 8%. Nevertheless, many home appliance brands still keep optimistic attitude toward sales this year. Thus, despite the impact of political turmoil, demand for home appliances from upper-level consumers isn’t affected a lot. In the home appliance market in Thailand, Chinese home appliance products account for about 30%, showing an upward trend. In the promotion of China's favorable policies, China's home appliance products will occupy a greater market share in Thailand. From 1 to July this year, China's export to Thailand has increased by 16.3%.
作为东南亚第二大经济体，拥有6700万人口的泰国有着庞大的消费市场，尽管现今政局动荡不安，阻碍了经济发展，但这个家电消费大国始终是众多品牌争相抢夺的市场。若你的产品能在当地市场争得一席之地，无疑能为企业带来更高收益。
As the second largest economy in Southeast Asia, Thailand, with a population of 67 million, has a huge consumer market, despite political turmoil which hindered the development of the economy, home appliance consumption power is always a market that many brands compete to. If your product can win a space in the local market, it will undoubtedly bring greater benefits for the enterprise.
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