20190121 popularize

popularize

【英英释义】

in British, also use popularise.

v. 1. to popularize something means to make a lot of people interested in it and able to enjoy it. (V n)

2. to popularize an academic subject or scientific idea means to make it more easy to understand for ordinary people. (V n)

to make something well known and liked

【词义深度解析】

popularize在英式英语中也可以写做popularise，意思是“使受喜爱，使受欢迎；使通俗，普及、推广”，当我们想表达“某人让某个产品、运动、做法、概念等流行起来”时就可以用到它。

【例句学习】

1. In the past few years, Uber has popularized the idea of sharing economy.

2. Uber helped popularize growth hacking, which is now the norm of internet companies worldwide.

#拓展：growth hacking  成长骇客

Growth hacking is a process of rapid experimentation across a range of marketing channels to identify the most effective ways to grow a business. The term is typically applied to customers aquisition, retention and monetization strategies （客户获取、维系与变现策略）used by newly-formed companies, which don't have the resources to employ standard corporate marketing strategies （标准企业营销策略）.Growth hacking is particularly important for starups, as it allows for at the early-stage launch face （企业刚亮相的早期阶段）, when they focus on lowering cost per customer acquisition, wheras aiming to facilitate word-of-mouth advertising （口碑营销） and increase customer life-time value.

3. Bob Marley popularized reggae music in the 1970s.

Reggae  雷鬼音乐，一种音乐类型。

4. In 1999 Mr Williams co-founder Blogger. The statup helped popularise the concept of blogging and the word itself by making it simple for people to post their musings without needing to code.

musing n. 沉思  来自muse（缪斯女神，也是给人带来灵感的女神，创作女神）这个词。

【词汇运用】

1.翻译：据说，是海归让杀人游戏（Mafia）在国内流行起来的。

It‘s said that returnees made the Mafia game popular/ popularized the Mafia game in China. （自己）

It's said that returned students from overseas popolarized the party game Mafia in China./ According to some accounts, it's those who received education abroad that popolarized Mafia, a popular party game, in China, （参考翻译）

分析：我翻译的简省了许多，定语用得不够，对Mafia的描述不够。

2. 生活场景应用

The Amecrican business culture has popularized the career planning of taking the consulting position as the first choice for almost business school graduates.