With the growth of income and living standards the purchasing power of Chinese consumers is growing faster than any other major market in the world.
Sports and fitness are becoming central to our lifestyle.
The sports industry in China is expected to reach 800 billion USD by 2025.
Winter sport in China and abroad will be the long term beneficiary of this unpralleled growth.
And Olympic Winter Games in the Chinese market will create unprecedented oppprtunities for sport in 2022 and well beyond.
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