Limited  Attention

Better and Better                                                                                              Day 3

      Through the last two day’s learning ,we have known a word ,called limited attention. Everyone’s attention is scarce in the process of cognition .So when we process information or deal with tasks ,we must allocate our limited attention.Paying attention to one thing will inevitably cause us to lose attention in another matter .Such human cognitive characteristic is defined as limited attention .The eyeball economy we have often heard in recent years is the example of using public limited attention .Some companies continue to make gimmicks and keep them exposed ,attracting public limited attention and creating illusion that they are powerful .So some companies you known are not necessarily good ones with loudest voices.

      通過前兩天的學習，我們已經知道了一個詞，叫作“有限注意力”。每個人的注意力在認知的過程中都是稀缺的。所以我們在處理信息或者任務的時候，必須分配自己的有限注意力。在一件事上投入關注，必然導致我們在另外一件事上注意力下降。這種人類認知上的特徵就定義為有限注意力。這幾年我們常聽到的“眼球經濟”就是利用有限注意力的一個例子。有些企業會不停地製造噱頭和保持曝光，吸引大眾的有限注意力，造成他們很有實力的幻覺。所以有些你所熟知的企業，不一定是好企業，只不過是聲音最大的企業。

                                                                                                        August 27th,2018.                                                                                                                Bazhou.