2.marketing:an overview

origin of marketing
functions of marketing
1.marketing research
2.acquiring
3.selling
4.transportation
5.storaging
6.finance and credit
7.risk taking
8.standardization and grading
marketing mix
1.product
2.price
3.promotion
4.place
marketing enviroment
market segmentation
1.geographic variables
2.demographic variables
3.pyschographic variables
4.product-use variables