According to the changes in the charac-teristics of the pet industry, it is divided into three phases: the early 1990s to the end 1990s is the incubation period of it; the end 1990s to the beginning of 2010s century is the rapid development period; the begin-ning of 2010s is the period domestic brands matured, integration started.
topcherishpet
The incubation period :
In the early 1990s, More and more families started to raise cats and pets or other small animals as pets. At this period of time, China became the important sourcing market for the USA in the pet industry. At the same time, more and more overseas brands started to sell their products in China market. Such as Royal food. In 1992, The China Association for the Protection of Small Animals was established to promote the concept of protecting animals, loving animals, and animals as a friend of human beings, which symbolized social civilization to the entire society. In 1993, Mars set up factories in China. In 1995, French Royal and other international brands entered the domestic market one after another, which immediately opened the prelude to the domestic pet market and took the lead in proposing and guiding the domestic pet concept. In 1993, the first batch of pet shops with professional pet supplies sales and services represented by Shanghai Naughty Family and Beijing Yiya was established, creating an atmosphere and demand for pet consumption.
2.The rapid development period :
By the end of the 1990s, with the succes-sive establishment of national laws and policies, the entire society has a brand new concept and concern about the pet market, making pets a public topic for discussion by the entire country and society. At the same time, the establishment of large-scale chemical factories with light industrial products as the leading production and manufacturing industry has once again injected new blood into the development of the domestic pet industry. The large-scale development of export-oriented enterprises represented by Yantai Naughty, Wenzhou Petty, Hangzhou Tianyuan, Shanghai Duogerman, etc. Has not only spurred the rapid development of the international market but also promoted the development of the domestic market. Pet retail stores, pet other related pet industries lead by Beijing and Shanghai have also sprung up and become the main force in the development of the pet market. Since the beginning of the 21st century, with the changes in the consumption habits of the main pet owners and the populariza-tion of the internet, the pet industry's consumer market has become increasingly mature, and market branding has become the dominant one.
3. The period of branding and early start of integration
More and more domestic brands of pet food and pet products had emerged, so does the pet stores. At present, the total number of domestic stores is about 10,000, of which 30-50 square meters and free-market stores account for 80% of the total. These stores are basically a one-store multifunctional operation model, covering almost all pet service content such as merchandise sales, beauty bathing, foster care, live sales, etc. in a limited area. The overall lack of professional service standards and the conditions for attracting and cultivating highquality customers. At present, domestic stores with a scale and level basically equivalent to those of the international market only account for 10% of the national market, including Beijing Cooldi, Shanghai Naughty Family, Shanghai Petland, Shanghai Xiaopei Shanghai Mi-Lebuti, Hangzhou Jika as the representative chain stores have greatly promoted and promoted the education and market cultiva-tion, and they are also the main force of the future pet market and economic develop-ment.
Generally speaking, the ratio of consump-tion of supplies to the north of the Yangtze River is more prominent, with a ratio of about 7 to 3 on service consumption. The area to the south of the Yangtze River is more focused on professional services for pets , and the ratio of consumption of sup-pliers to service sales is basically 5 to 5. This also provides a certain commodity-oriented basis for channel vendors and manufacturers. At the same time, from the perspective of urban development, first-tier cities represented by Beijing and Shanghai have a relatively high proportion of overall consumption of suppliers, while prefecture developing have a relatively high-proportion of service sales.
my house
网友评论