5.5

Day 26神句神词组

Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周，这个品牌的新任董事长Abigail Klem（在一月上任），这个高端,精美珠宝链手镯,这个高价位产品今后，将于融入主流产品线，面向大众消费。

A collection of things is a group of things.

It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

自新任总统Donald Trump 继任以来，我们很容易发现这个品牌的销售数字惨淡。

In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

尤其，该品牌在ThredUP 二手衣物寄售网站上的销量猛增，在像休斯顿 和得克萨斯这样的保守城市对伊 万卡特朗普 品牌的产品有着高需求。得克萨斯需求指数超过了有着民主思想的沿岸居民将它们丢弃的速度。

The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

时尚商业，饰品尤其是珠宝建立在此基础上，像车和房一样，它们与生活质量的提高紧紧相关。

By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.  

购买了这个品牌，在零售文化中意味着我们进入到了一个有着相似观念，价值观和经济实力相当的社会群体中去。

Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

许多品牌都仪式到，它们到生存取决于与大街零售商结成伙伴，展开合作能将它们推向更广阔的市场。神词组

1. Show an intense passion for  表现出兴趣

2. Poor sales  销售惨淡

3. Increased publicity  大众化

4. Give an unfair advantage over other competitors  给对手造成不公平竞争

5. Permanent injunction  永久性禁令

6. Metropolitan, liberal, latte-drinking snowflakes 大都市，自由，喝着拿铁的小资

7. Sales increased/surged  销售猛增

8. Just as….so is…  B就像 A 一样

9. pitch themselves at the highest echelons of luxury  将它们定位于奢侈品最高端档位

10. make them accessible to more ordinary folk  使普通人也能轻易购买

11. accessible price  能够承担的价位

12. collaboration with/team-up with:  合作，组伙成团

13. Expand one’s entry-level offering   授权进入市场销售

14. accessible wilderness:   品牌定位荒原