为了支撑战略与长期规划,作者提到了另外一个概念:
![](https://img.haomeiwen.com/i11508273/63a8cfb57ffdc02e.png)
其实是想将第二、第三增长曲线了:
McKinsey has a famous framework of three growth horizons:
Horizon 1: Current source of growth
Horizon 2: Next source of growth (one that’s still nascent but looks promising)
Horizon 3: Investment in a yet-to-be-determined third source of growth
In tech, you often need to start working on Horizons 2 and 3 very early on.
某种意义上来说,也可以说是“卷”的厉害,要不断向前看多几步棋。
为了支撑战略与长期规划,需要:
A financial model of the next three or so years, plus a list of what needs to be true to achieve those numbers.
A shorter-term plan that answers the questions “What are we trying to get done in the next 6 months, and in the next 12?” and “What does the P & L look like by December of this year?”
对应于预算中的LRP,以及Budget Planning + Rolling Forecast,只是滚动预算的周期可以更短。
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