W6L3

1.你认为微笑曲线还有现实意义吗？为什么？互联网环境下会产生哪些改变？

微笑曲线没有现实意义。微笑曲线误导中国制造业，在这一思想指导下，中国制造业转型升级的方向必须向所谓的价值链高端延伸，特别是走品牌化的道路。而面向零售市场和品牌之路是“败九成一”的策略，风险极大，并非适用所有制造业企业。

制造业在互联网环境下进行互联网转型。实现自动生产和补货系统，实现纵向一体化。

2.阅读一篇以上Industrial Chain相关英文文章，要求用英文摘录文章主旨，并列出关键单词等，还须附上文章链接

链接：http://xueshu.baidu.com/s?wd=paperuri:(96afbbf957b956c5da5ed57b6fb15364)&filter=sc_long_sign&sc_ks_para=q%3DAn+analysis+on+industrial+chain+and+value+chain+of+China%27s+dairy+industry.&tn=SE_baiduxueshu_c1gjeupa&ie=utf-8&sc_us=16498914467138177126

In order to do an indepth study,this paper adopts the methods of industrial chain firstly to decompose China's dairy industry into 5 links including raw milk supply,producing and processing,which shows that China’s dairy industry faces some worries,such as a serious shortage of raw milk supply,low integration of industry,nonstandardized management of milk station and poor international competitiveness.Then the paper uses the value chain approach to make a comparative study on the value allocation between China’s and other countries’ dairy value chain,which shows that there exists unfair allocation mechanism,ignoring and damaging the interests of dairy farmers in China’s dairy industry.Based on the analysis of industrial chain and value chain,this paper argues that strengthening the integration of industrial chain,intensifying the supervision of milk station,paying more attention to the interests of dairy farmers are the main measures to promote the healthy development of China’s dairy industry in the long term.

关键单词 industrial chain 产业链条

W6L4

1.厂家直销或减少中间商的做法在互联网上非常流行，与此同时，你认为会带来哪些新问题？该如何解决。

新问题：不利于中间商的经营，减少了中间商的利润。

解决：中间商改变销售方式，利用互联网促进营销。

2.通过网上资料介绍红领集团或必要商城在供应链管理上的创新有哪些？

山东青岛的红领集团用十多年的时间探索出以3D打印模式产业链为代表的“互联网工业”的新模式，为中国传统制造业转型升级提供一种新的思路和路径。

3.阅读一篇以上supply chain 相关英文文章，要求用英文摘录文章主旨，并列出关键单词，附上文章链接。

链接：https://www.zybang.com/question/86d996d9df5891fb183965452f06812a.html

Integrated Supply Chain Management

When organizations tried to reduce their Logistics costs,their initial studies looked at the separate function--location of facilities,procurement,inventory control,warehousing and transport.But it soon became clear that the best approach was through integration--not looking at these functions sepa-rately,but considering the supply chain as a whole.This recognition has led to a continuing trend,as organizations stopped looking at transport and moved on study broader physical distribution,then Logis-tics and finally supply chain management.At each stage there has been more integration,with an in-creasing range of activities recognized as being part of the supply chain.

In practice,the terms"logistics"and"supply chain management"are now used interchangeably,so the Institule of Logistics can give the following definitions:

Logistics is the time related positioning of resources,or the strategic management of the total sup-ply chain.

The supply chain is a sequence of events intended to satisfy a customer.It can include procure-ment,manufacture,distribution and waste disposal,together with associated transport,storage and in-formation technology.

With this broad definition,logistics is inherently linked to other operations and can include--or at least affect - almost every function within an organization.This approach is consistent with the process focus adopted by many organizations,which no longer see themselves as supplying products,but as us-ing a process to satisfy customer demand.Logistics is a key part of this integrated process.

关键单词supply chain供应链