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Week 2: Price Discrimination

Week 2: Price Discrimination

作者: 安妮李斯特 | 来源:发表于2018-06-11 16:51 被阅读0次

    Degrees of price discrimination

    First Level:

    1) Company knows customers' WTP perfectly

    2) Set prices on individual level

    eg. Internet Sales. And we can estimate the customers' WTP via promotion program (customer's price sensitivity)

    Second Level:

    Indirect price discrimination

    1) Firms offer different deals, eg. combination of different price quantity and quality

    2) consumers self-select according to their own WTP and preference.

    Type: Non-liner pricing, Versioning , bundling

    Non-liner pricing ( quantity discount )

    1) Customer's WTP for the first product is highest and decrease accordingly afterwards

    eg. Fixed cost+ flexible cost

    Versioning

    Differentiating products in quality, quantity, convenience, etc.

    eg. Business Class ticket might be canceled, rebook and so on

    eg. damaged goods

    Third Level:

    Group Pricing

     公司可通过观察消费者的特性,将其进行分组定价。

    eg. work status (student discount) , location (water in airport), region , country, time (peak time)

    Intertemporal  Pricing

    产品刚进入市场的时候,打最高价,随着时间的推移,渐渐降价(iphone )

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