Zhongdian was named officially Shangri-La in 2001. Shangri-La is a name that has worked its way into the English language. Synonymous with utopia, the word was first used in 1933, coined by the English author James Hilton in his novel Lost Horizon. Shangri-La was a fictitious paradise, characterized by towering snow-capped mountains, lush forests, vast gorges and idyllic lakes. The beautiful scenery described by Hilton made the name stick in popular memory and arouses a certain curiosity and mystery whenever it is heard.
Shangri-la has cleverly combined the long historical Ancient Tea Route, the profound national culture and rich characteristic human landscape with the broad and magnificent natural landscape together, making itself get various title " the last pure land on earth", "highland bright pearl", "perfect creation of nature", etc...It has advantageous resources to develop its tourism industry. Its special topography, geomorphology and natural climate, its national religion and culture, forest and ecology, plateau and lakes, alpine meadow and canyon and other rich tourist resources, fully meet tourists' various demand of religion, expedition, adventure, sightseeing, on vacation and so on.
Tourism in the urban economic development in the industry, position, and gradually increase the economic role of the tourism industry to boost the urban economy, social employment, driving force, as well as the promotion of the role of culture and the environment becomes increasingly obvious. Tourism is a pillar of China's economic development industries.
Shangri-la has towering snow mountains, long rivers, vast grasslands and deep valleys. It has 47 snow-capped mountains whose elevation is over 4000 meters. The famous ones are Meili Snow Mountain, Haba Snow Mountain, etc...In a sea of forests, there are countless alpine lakes, such as Shudu Lake, Napahai, etc...In addition, there are world famous Tiger Leaping Gorge, White Water Terrace, Potatso National Park, etc.. Religious culture is one of the most charming culture in Shangri-la, and Tibetan Buddhism culture has a very long history; Songzanlin Monastery is just a good place to experience the special culture in Shangri-la.
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