The truth is, Facebook tracks us in ways many of
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My editor, Michelle, was at a birthday party for her son’s friend recently, when the mom mentioned a company she liked called Joymode. Minutes later, an ad for Joymode appeared on Michelle’s Facebook news feed. When she told me about it, we both wondered: Does Facebook really listen to our conversations to serve us ads?
“I swear I think you guys are listening.” That’s how CBS This Morning host Gayle King put it when she spoke with Adam Mosseri who heads up Instagram, which is owned by Facebook. “Can you help me understand how I can be having a private conversation with someone about something I’m interested in seeing or buying, and an ad for that will pop up on my Instagram feed,” King asked. “I haven’t searched for it. I haven’t talked to anybody about it.”
The truth is, Facebook tracks us in ways many of us don’t even realize and is so good at it, we think it’s monitoring our conversations. Instead, it uses complicated demographic and location data to serve up ads. They put all sorts of indirect evidence together, and you’re marketed to as if they’re listening to your conversations. Remember that Facebook can track what you do on other websites and apps that use Facebook plugins, login and apps.
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