They wear the latest fashions with the most up-to-date accessories. Yet these are not girls in their teens or twenties but women in their sixties and seventies. A generation which would once only wear old-fashioned clothes is now favouring the same high street looks worn by those half their age.
他们穿着最新的时装和最潮的配饰。然而，这些不是十几、二十来岁的女孩，而是六七十岁的女性。曾经只穿过时服装的一代人现在更喜欢穿她们小辈穿的街头流行服饰。
Professor Julia Twigg, a social policy expert, said, "Women over 75 are now shopping for clothes more frequently than they did when they were young in the 1960s. In the 1960s buying a coat for a woman was a serious matter. It was an expensive item that they would purchase only every three or four years - now you can pick one up at the supermarket whenever you wish to. Fashion is a lot cheaper and people get tired of things more quickly."
社会政策专家朱莉娅·特威格教授说：“现在，75岁以上的女性比她们在60年代年轻时买衣服更频繁。在60年代，为女性购买外套是一件严肃的事情。这是一件昂贵的物品，他们只会每三四年购买一次，现在只要你愿意，你就可以在超市买一件。服装便宜了很多，人们很快就会厌倦。”
Professor Twigg analysed family expenditure data and found that while the percentage of spending on clothes and shoes by women had stayed around the same-at 5 or 6 per cent of spending - the amount of clothes bought had risen sharply.
特威格教授分析了家庭支出数据，发现尽管女性在衣服和鞋子上的支出比例保持在5%或6%左右，但购买衣服的数量却急剧上升。
The professor said, "Clothes are now 70 per cent cheaper than they were in the 1960s because of the huge expansion of production in the Far East. In the 1960s Leeds was the heart of the British fashion industry and that was where most of the clothes came from, but now almost all of our clothes are sourced elsewhere. Everyone is buying more clothes but in general we are not spending more money on them."
教授说：“由于远东生产的大规模扩张，现在的服装比上世纪60年代便宜了70%。20世纪60年代，利兹是英国时装业的核心，也是大部分服装的来源地，但现在我们几乎所有的服装都来自其他地方。每个人都在购买更多的衣服，但总的来说，我们在这些衣服上没有花更多的钱。”
Fashion designer Angela Barnard, who runs her own fashion business in London, said older women were much more affected by celebrity style than in previous years.
时尚设计师安吉拉·巴纳德在伦敦经营自己的时尚事业，她表示，与往年相比，年纪较大的女性更容易受到名人风格的影响。
She said, "When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties, they want to follow them. Older women are much more aware of celebrities. There's also the boom in TV programmes showing people how they can change their look, and many of my older customers do yoga to stay in shape well in their fifties. When I started my business a few years ago, my older customers tended to be very rich, but now they are what I would call ordinary women. My own mother is 61 and she wears the latest fashions in a way she would never have done ten years ago."
她说， “当人们看到朱迪·丹奇和海伦·米伦等60多岁的明星看起来既迷人又时尚时，她们就会想追随。年长的女性更了解名人。电视节目也在蓬勃发展，向人们展示如何改变自己的容貌，我的许多老年客户在50多岁时都会练瑜伽以保持身材。几年前我开始创业时老年客户往往很富有，但现在她们成了我所说的普通女性。我的母亲今年61岁，她穿着最新的时装，这是十年前从未见过的。”
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