TED Day 70: How Great Leaders In

TED Day 70: 

How Great Leaders Inspire Action

How Great Leaders Inspire Action

今天主要关注三个维度中的第一个维度，语言提高，我以和线的形式highlight语言提高部分。

点（词汇） 

收集了一些自己不认识/不常用的词汇，在以后的表达中可以有意识的去应用。

eminent [ˈemənənt] ADJECTIVE

(of a person) famous and respected within a particular sphere or profession.

used to emphasize the presence of a positive quality.

permutation

a way, especially one of several possible variations, in which a set or number of things can be ordered or arranged:

MATHEMATICS：the action of changing the arrangement, especially the linear order, of a set of items.

penetration /ˌpɛnɪˈtreɪʃn/  noun: penetration; plural noun: penetrations

the action or process of penetrating something.

the selling of a company's products in a particular market or area.

the extent to which a product is recognized and bought by customers in a particular market.

the perceptive understanding of complex matters.

线（句子）

收集了一些自己很喜欢或者很受启发的句子，在以后表达中可以有意识的应用，增加表达的色彩和亮点。

- People don't buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.

- Here's how Apple actually communicates. "Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?"

- What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc." People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe.