Drug launch means the official release of a new medicine or new indication. Among the peri-launch period, medical is one of the most important department in a pharmaceutical company because of the limitation of promotion lead by commercial team.
However, a successful launch needs cross-functional colaboration for developing and execute Brand Plan including identifying market needs, product proposition, EE engagement, resource allocation，understand patient journey
Drug launch means the official release of a new medicine ...
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本文标题：Drug Launch Excellence
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