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Ted Talk -- 一个共同消费的案例

Ted Talk -- 一个共同消费的案例

作者: 小简猫 | 来源:发表于2017-08-11 13:25 被阅读18次

    The case for collaborative consumption

    Ted Talk

    Ted talk.png

    其实这个演讲对于现在的中国来说,已经不是什么新鲜事了,对于外国,随着facebook的兴起,已然成为了生活中的一部分。物物交换来提高东西的利用率确实是非常不错的一种循环绿色经济,好处当然不少,坏处想必也是有一些的。只是这种经济的兴起,消费方式有的像苹果手机那种挥霍但还是有很多人死命地去买,还有的就像这种看起来很贪小便宜的感觉,好像总希望价格越低越好的廉价商品。


    the rise of collaborative consumption

    • swap the product you don't need and trade the product you need
    • technology is the trust between the total stranger by rating and review without any monetary factor due to the power in numbers
    • this power comes from peer-to-peer revolution
    • digital natives: connect the culture of me to the culture of we by mobile collaboration
    1. a renewed belief in the importance of community
    2. a torrent of peer-to-peer social network and real-time technologies
    3. pressing unresolved environmental concerns
    4. a global recession that has fundamentally shocked consumer behaviors
      --> collaborative consumption
      social media: Facebook and Twitter
      advantage:
    • reuse the product rather than taking to the bin
    • share money, time and product to expand the community
    • high capacity in collaborating to increase the efficiency in the product in using

    old trading system: the reputation doesn't affect anything

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