20220507STEPN官方博客翻译

本文为翻译内容，原文请参看以下链接
https://stepnofficial.medium.com/stepns-story-of-success-6a439047554
这次博客内容还是挺重磅的，值得反复看反复思考，尤其是参与了一个逼格比较高的峰会，巴哈马加密峰会，
有美国前总统，英国前首相，虽然他们都是过气的，至少说明团队背后的资源还是挺强大的。以下为翻译内容。

0. STEPN’s Story of Success

Here at STEPN, we’ve been extremely grateful for all the excitement, support, and engagement we have seen from the community.
我们stepn团队极度感激所有来自社区的参与、支持、以及激情。

It’s been a whirlwind of emotions seeing our dream grow into a reality.
看到我们的梦想正一步步的变成现实，我们心潮澎湃。

We’ve truly put our blood, sweat, and tears into this platform for the past several months, working long nights to create something that will help make the world a healthier place.
过去的几个月我们是真的把我们的热血，汗水和泪水献给了stepn 平台， 整夜的工作 去创建一些东西，让这个世界变的更健康。

We’re continuing to work hard to reach more people and encourage them to build healthy habits, and spending more time with their loved ones outside.
我们正持续辛勤的工作，让stepn触及更多的用户，鼓励团体去养成健康的习惯，让他们花更多的时间陪伴心爱的人去户外活动。

We recently got invited to CryptoBahamas — a leading industry event where some of the industry stalwarts (like Sam Bankman Fried) to thought leaders (eg Bill Clinton, Tony Blair) to the biggest names from all walks of life (Tom Brady, Katy Perry, Gisele Bundchen) took the stage. It is on this magnificent stage that STEPN got to share its story — the story of love and respect that it gets from its users and the industry alike! We got asked about it a lot so thought of sharing it with you all.
This is how our story goes…
最近我们被邀请去参加巴哈马加密峰会，这是一个引领行业的峰会，到时候会有一些这个行业中间分子（比如SBF 爆炸头）和思想领袖（eg Bill Clinton, Tony Blair 美国前总统克林顿，以及英国前首相布莱尔，当然估计就是出席一下，说几句话而已，sbf爆炸头当主持）和各行各业的知名人士登台。
正是在这样一个高级的舞台我们去分享stepn的故事，它从用户和行业中得到爱与尊重的故事。 我们被问到很多，所以我想分享给大家。
这就是我们正在上演的故事。

1. Parabolic growth（增长抛物线）

We’re blessed to say that our growth has been quite astronomical. In under six months of launching our public beta last year, STEPN has blossomed into a vibrant community of over 2.3 mn monthly active users and attracted over half a million daily active users’’. On March 30th, our governance token (GMT) exceeded trading volumes of even Bitcoin and Ethereum — phenomenal statistics, even in the web3 space.
我们很幸运的说，我们的增长是一个天文数字。 自从去年启动beta测试不到六个月的时间， stepn已经爆炸式的增长到月活跃用户230万， 以及吸引了超过50w日活用户。 在3月30号， 我们的治理token（GMT） 的交易量甚至超过了btc和eth，这是惊人的统计数字，即使在web3领域。

2. How did this happen? 这是如何发生的？

It certainly wasn’t luck or overnight success. Like any web3 project, there is definitely a level of hype that has been a part of our growth. But underpinning that is a strong foundation that we have paid the utmost attention to, from game design to tokenomics, utility to business strategy.
无疑这不是运气或者说一夜成名。 跟其他web3项目一样， 我们的增长有一定的炒作成分在里面。 但是我们是有强大的基础做支撑的，就是我们花极大的精力在上面，从游戏设计到通证经济模型， 从实用性到业务策略上，无不如此。

Today, we will be outlining some core factors that have helped STEPN succeed — and which we strongly believe will help us make a huge impact on the health of millions of people around the world.
今天我们讲概括那些帮助stepn 成功的核心因素。 这使得我们极度的相信我们会对全世界千百万人的健康产生巨大的影响。

1) We are the first crypto app with mass, diverse appeal
STEPN appeals to a massive audience.
我们是第一个具有海量、多样化吸引力的加密应用程序
STEPN 吸引了大量观众。

“I have never seen a crypto application generate this much outside interest,” said Nat Eliason, an online writer and web3 consultant. People across the world who have never dabbled in crypto before are now adopting STEPN, making it their first-ever entry into the space. A hundred thousand people are using the app every minute — running alongside not in Metaverse but in reality!
我从没有看见过一个加密应用程序吸引如此巨大的外部关注。 Nat Eliason ，一个网络写手和web3咨询师说道。 全世界那些之前还没有涉足加密货币领域的人 现在接受了stepn，这是他们接触这个领域的第一步。 每分钟都有成百上千的人在使用这个app。 他们在真实世界跑步，而不是元宇宙中。

Why? Because the value proposition is simple — move outside for a certain amount of time and you will get rewarded in crypto. Yes, there’s some barriers to knowledge and some barriers to setting up, but the incentives to overcome these barriers are getting easier to overcome, especially as friends help other friends set up their sneakers.
为什么呢？ 因为价值定位很简单， 在户外运动特定时长，你将获得加密货币的奖励。 是的， 这里面会存在一些认知上的障碍，以及启动时候的障碍，但是激励机制使得我们更加容易的去客服这些障碍。 尤其是朋友帮助朋友设置他们的跑鞋。

Most importantly, users don’t need to understand the economics or engineering behind the scenes in order to participate. Many web3 projects require a vast amount of stops and starts, as well as an understanding of confusing jargon in order to get started. For STEPN, the premise is almost as simple as it can be. Move outside and earn crypto.
And in the future, with the implementation of a rental system, the onboarding process will be made even smoother.
更重要的是， 用户为了参与这个活动不需要理解这个场景后面的经济机制或者技术细节。 许多web3项目要求频繁的启动暂停， 同时为了开始玩必须理解许多让人困惑的行业术语。 对于stepn 来说，这个前提要多简单就有多简单 出去走路，赚加密货币。
同时，在未来，随着租赁系统的上线，新人培训流程会更加顺畅。

As a result, we are truly optimistic about fulfilling our mission — onboarding the most diverse set of consumers that web3 has ever seen.
因此，我们对完成我们的使命感到非常乐观——请加入到web3所见过的最多样化的消费者群体中来。

2) We are here to revolutionize health and fitness我们是在变革健康和健身行业
The fitness and wellness industry is worth well over 4 trillion dollars. Yet the state of our collective health has never been worse.
健身和保健行业的产值超过4万亿美金，然而，我们的集体健康状况从未如此糟糕。

Obesity costs the US alone nearly $210 billion every year, while 1.4 billion people across the world don’t get enough exercise, according to the WHO.
Meanwhile, 61% of people aged 18 to 25 say they report high levels of loneliness — which is closely tied to higher risks of cardiovascular disease and all-cause mortality.
Since March 2020, rates of depression and anxiety skyrocketed over 300% while suicidal ideation doubled.
肥胖仅在美国每年就损失2100亿美金，根据WHO 组织统计，全世界有接近14亿人缺乏足够的运动。
与此同时，61% 的 18 至 25 岁的人表示他们报告了高度的孤独感——这与心血管疾病和全因死亡率的高风险密切相关。
自 2020 年 3 月以来，抑郁和焦虑的发生率飙升了 300% 以上，而自杀意念翻了一番。

It’s clear that something needs to change, but lack of technology or resources doesn’t seem to be the issue. We have an abundance of fancy wearables, $1,000 Pelotons, and boutique cycling classes. Last year, investments in digital mental health therapy reached record highs, with three of the highest-funded quarters ever.
The issue, instead, seems to be that we’re overcomplicating things… perhaps it’s time to take it back to basics. Walking and running are some of the simplest and most accessible forms of exercise that we have.
很显然，有些事情需要改变， 但是缺乏技术或者资源似乎并不是这个问题。 我们有大量的华丽的可穿戴设备，1000美金的环法自行车装备和精品的自行车装备品类。 去年在数字心理健康治疗领域的投资金额破记录，其中三季度是有史以来金额最多的。
这个场景，换句话说，似乎我们是在把事情过度复杂化了。 也许是时候让他们回归最基本的东西。 走路和跑步我们能最简单同时也是最容易接受的运动形式。

STEPN is pioneering the move-to-earn movement, incentivizing exercise and paying people to workout — giving people everywhere an instant, clear incentive to get healthy.
stepn项目首创运动即赚钱的活动， 奖励运动给锻炼的人付钱，给任何一个角落的人一个即刻的，清晰的激励去变得健康。

Thus, not only is STEPN rewarding users financially, but it’s also providing an array of intangible rewards: people are losing weight and developing consistent exercise routines for the first time in their lives, they’re spending more time with their friends and family outdoors, and they’re getting happier and healthier with every step they take.
因此 不仅仅是stepn在财务上奖励用户，同时它也提供了 一系列无形的奖励：有些人体重变轻，第一次养成了持续运动的习惯。
他们正在花更多的时间和朋友和家人外出，同时他们也在伴随着脚下每一步变得更加幸福和健康。

3) We stand on the shoulders of giants我们站在巨人的肩膀上
We are well aware of the delicate nature of designing a robust, thriving economy. As STEPN explodes in popularity, we’re quickly becoming a virtual country ourselves. That comes with all the complexities of designing a monetary policy for a country in real life.
我们很清楚设计一个稳健、繁荣的经济体的微妙本质， 随着stepn的普及， 我们自己也变成了一个繁荣的虚拟国度。
这就使得我们考虑问题的复杂度要像在一个真实世界中给一个国家设计金融政策那样。

That’s why we look to examples of who have come before us — even real-world historical examples, such as the 1997 Asian financial crisis — and carefully study ways to avoid economic meltdowns. In the play-to-earn space, this sort of hyperinflation, which leads to a “doom cycle” of asset devaluation, has already occurred several times.
这就是我们为啥要找到比我们入行早的人当榜样，甚至真实实际的历史案例，如果1997年亚洲金融危机， 以及认真学习去避免经济崩溃的方法。 在玩赚这个领域，归属于恶性通货膨胀， 这将会导致资产贬值恶性循环，这样的情况已经发生了好多次。

The most prominent example is Axie Infinity, which saw the price of SLP, its in-game currency, plunge over 90% in the past several months.
最典型的例子就是axs模型，可以关注slp的价格， 它是游戏中的货币， 在过去的几个月中暴跌了90%

Axie has pioneered the play-to-earn space and paved the way for all other x-to-earn startups. Unfortunately, it’s facing inflation challenges now, driven by the fact that more players are cashing out their SLP rather than reinvesting them. With insufficient demand, the token is expectedly depreciating, which drives even more players to cash out into more lucrative stores of value. As a result, mass capital flight ensues.

axs作为玩赚领域的先驱，推动了xtoearn 初创项目进入的步伐。
不幸的是，目前它面临着通胀的挑战， 这是由越来越多的玩家在提现卖出他们手中的slp，而不是重复投资所导致的，这个token是预期贬值的。
同时导致了越来越多的玩家提现卖出，去实现利益最大化。 结果就导致了大量的资本外流。

3. So how are we setting ourselves apart? 所以我们是如何跟他们不一样呢？

For one, we’ve been diligent in designing the game to be inherently fun and positively addicting. And we encourage users who are there to, not just earn tokens and NFT rewards, but strengthen their relationships within their communities (walking together and leveling up sneakers together).
一方面，我们一直在努力设计游戏，使其具有内在的乐趣和令人上瘾的特点。 我们鼓励在那里的用户，不仅要获得代币和 NFT 奖励，还要加强他们在社区内的关系（一起散步，一起升级运动鞋）。

This presents a hedge against those who are only walking to earn as much as they can and then cash out their earnings (which drives inflation). In other words, we’re ensuring a vast majority of the STEPN community aren’t just here for cash — they are here for all the other intangibles — better health, better relationships, and better mood.
这对那些只是为了尽可能多地赚钱然后兑现他们的收入（这会推动通货膨胀）的人提供了一种对冲。 换句话说，我们要确保 STEPN 社区的绝大多数成员在这里不仅仅是为了现金——他们在这里是为了所有其他无形资产——更好的健康、更好的人际关系和更好的心情。

Secondly, we have plans to roll out features beyond just breeding, repairing, or upgrading sneakers that will address the delicacy of move-to-earn tokenomics. The GMT token, for example, will also be used as a way for users to vote on donating to carbon offsetting programs and we plan to integrate social-fi elements that go beyond move-to-earn, adding more value to GMT and building in more robust use cases for the token. And we’ve also built in key incentives, known as “game sinks,” for users to retain their assets and continue to reinvest in the game.
其次，我们计划推出一些功能，而不仅仅是培育、修复或升级运动鞋，这些功能将解决移动赚取代币经济学的微妙之处。 例如，GMT 代币也将被用作用户投票向碳抵消计划捐款的一种方式，我们计划整合超越赚钱的社交元素，为 GMT 增加更多价值并建立 令牌的更强大的用例。 我们还建立了称为“游戏汇”的关键激励措施，让用户保留他们的资产并继续对游戏进行再投资。

4. Closing Thoughts 结束语

What we’ve laid out above are just a few of the things that have contributed to our success as we build STEPN and plan for the platform’s future.
我们在上面列出的只是在我们构建 STEPN 和规划平台的未来时为我们的成功做出贡献的一些事情。

As the metaverse gets more and more integrated into our lives, we also plan on blooming into a social platform, which involves bolstering our product as a signaling-as-a-service mechanism, combining the positive power of social signaling with fitness achievements. And we’re continuing to leverage key partnerships in the fitness space, such as our recent release with premier activewear brand ASICS.
随着元宇宙越来越融入我们的生活，我们还计划发展成为一个社交平台，包括将我们的产品作为一种信号即服务机制来支持，将社交信号的积极力量与健身成就相结合。 我们将继续利用健身领域的重要合作伙伴关系，例如我们最近与顶级运动服品牌 ASICS 的合作。

Most importantly, we are committed to being a responsible company that adds more good into the world. We’re dedicated to promoting diversity in web3 and helping to build a greener web3.
更重要的是，我们致力于成为一家负责人的公司，给这个世界多一些美好。 我们致力于在web3世界中推动多样性，帮助我们构建一个更加绿色的web3.

We do this for the planet, for the health of our friends and families, and to reach millions of people across the world, to help them lead a better, healthier, and happier life.
我们做这个是为了这个星球，为了我们的朋友和家人的健康， 让全世界数百万人参与进来，帮助他们英灵向一个更好的，更健康的，更幸福的生活。

5. 翻译体会和我的思考

这次翻译完stepn 的这篇博客，对于stepn 想做的事情，以及背后的资源还是让我大吃一惊的，目前看stepn最大的价值是引入更多的没有加密货币的经验，可能这个项目最终都死了，但是他把加密货币普及给了许多门外汉，以一种特殊激励的方式，虽然看起来目前还是一个资金盘，跑得快的游戏，正因为他们考虑整个生态和通证模型的设计是一个国家经济运行的模型去思考，所以还是值得期待的吧，应对经济危机，正向循环，避免系统崩溃，这是他们要思考的问题，我觉得长远看，1000w用户是可以期待的，因为传播性足够强，产品足够的简单，目前所有的玩家都会上瘾，但是上头的同时，我们也要警惕投资风险，我们是来赚钱的，不是来跑步的，赚我们认知范围的钱就好。
团队深思熟虑，讲的故事足够大，格局也足够大，让我们拭目以待吧。我自己也是深度参与进去，雇佣了一些朋友给我跑这个，但是自己的沟通管理能力有待提升，慢慢加油吧。