Introducing a Company

Knowing how to introduce your company is an important skill in business.
An effective introduction will get the attention of potential partners.
Begin by describing when your company was established and what it does.
For example:
Our company was founded in 2012.
We create English language learning products using AI.
S&Y was established five years ago.
We work hard to give customers the best shopping experience.

Next you should explain your company's products or services.
Talk about what they do or how they solve problems.
You can also mention how the products or services are different from competitors'.
For example:
We provide food goods to schools, hotels, and restaurants.
Our company provides Internet services such as news and email.
Our production has a lower impact on environment than our competitors.
By using our App, users can read and comment on news for free.

Exercises beyond the original
Read the Sentence
An effective introduction can open up new opportunities for business.

In addition, it's good to talk about your company's target market.
To do so, you should mention the type of customers your company wants to attract.
Our service appeals more to young women under thirty.
Most of our customers are men over 35 with incomes over 50,000 dollars per year.

appeal [əˈpiːl]
n. 上诉; 申诉; 吸引力; 感染力; 魅力; (尤指慈善机构或警方的) 呼吁，吁请，恳求;
v. 上诉; 申诉; 有吸引力; 有感染力; 引起兴趣; 呼吁; 吁请; 恳求;

appeal to 向…呼吁；向…请求; 向…投诉; 诉诸武力

Sometimes you may need to talk about your company culture.
When people share the same values they will be more interested in doing business with you.
For example:
We believe that innovation is the key to success and attract talents who can think differently.

You can also mention where your company is located.
You can talk about its headquarters, branch offices, and retail stores.
By doing so, potential business partners can learn about the size of your company.
For example:
Our headquarters is in New York and we also have offices in London.
We have over 1,000 stores all over the world.
We sell products in around 100 countries.

Exercises beyond the original
Read the Sentence
When describing company locations, talk about the company's headquarters, branch offices, and stores.