清晨朗读会第1049的文章标题是Care about your customers more than about yourself，文章不难，所以试着翻译了部分内容，这样是不是既练了英语，又练了写作？希望如此~~
原文：
Care about your customers more than about yourself
By Derek Sivers
At a conference in Los Angeles, someone in the audience asked me, “What if every musician just set up their own store on their own website? Since that’d be the death of CD Baby, how do you plan to stop that?”
I said, “Honestly, I don’t care about CD Baby. I only care about the musicians. If some day, musicians don’t need CD Baby anymore, that’s great! I’ll just shut it down and get back to making music.”
He was shocked. He had never heard a business owner say he didn’t care about the survival of his company.
To me, it was just common sense. Of course you should care about your customers more than you care about yourself! Isn’t that rule #1 of providing a good service? It’s all about them, not you.
But even well-meaning companies accidentally get trapped in survival mode. A business is started to solve a problem. But if the problem was truly solved, that business would no longer be needed! So the business accidentally or unconsciously keeps the problem around so that they can keep solving it for a fee.
It’s kind of like the grand fables where the hero needs to be prepared to die to save the day. Your company should be willing to die for your customers.
That’s the Tao of business: Care about your customers more than about yourself, and you’ll do well.
翻译：
关心你的客户多过关心你自己
作者：Derek Sivers
有一次，我在洛杉矶参加一个会议，有一位观众向我提问：如果有一天，所有的音乐人都在自己的网站上开设自己的音乐店铺，到那时，你的CD Baby公司就势必会面临倒闭，请问你有什么计划来阻止这件事的发生？
我说，老实讲，我其实并不关心我的CD Baby公司，我只在乎那些音乐人。如果真有那么一天，音乐人都不再需要通过CD Baby来出售自己的音乐，那真是最好不过了。我正好关门，回去专心做我的音乐。
提问的人很震惊，很显然，他还从未听说过哪位老板说并不关心他自己公司的存活。
而对我来讲，这真的很正常，甚至是常识。你当然应该关心你的客户多过关心你自己，这难道不是提供高水准服务的第一原则吗？你应该时刻会客户着想，而不是你自己。
但是，即便是善良的公司，也会为了生存而身不由己。一门生意总是从解决某个问题开始的，但一旦这个问题别彻底解决，这门生意也就不复存在了。所以，生意人总是有意无意地保留一些问题，以便让这门生意持续下去。
就想寓言故事里说的：英雄需要为拯救世界而时刻准备献身。同样的，你的公司也要时刻准备着为了客户而牺牲一切。
这就是商业之道，关心你的客户多过关心你自己。这样，你才会做得更好。
文章翻译完了，说说自己的感受。
第一遍读完文章的时候，觉得作者是站着说话不腰疼，一家公司，如果连生存都成问题，还要时刻准备着为用户牺牲，不大可能，除非这家公司的老板根本不缺钱。但当我把文章翻译成中文后，我改变了自己的看法，当一家公司还在为了存活而挣扎的时候，难免会目光短浅，唯利是图，通常不会以客户利益至上。但是客户并不傻，你对我不好，我会直接用脚投票，最多是个一锤子买卖，这样的生意不会长久。而那些一开始就全心全意为客户考虑的公司，虽然刚开始会比较艰难，但是客户都是看得见的，并且好的产品和服务，大家是会互相介绍，久而久之生意就会越做越好。或许这就是作者所说的商业之道。
网友评论