要点1：motivation.
A recent study by Ryan (2014), inspired by the metatheory proposed by Leonard et al. (1999), argues that motivation is the fundamental basis to understand individual and organisational factors affecting the productivity of research activities.
要点2：dimensions of motivation.
Following this pioneer work and its application to higher education institutions, Erika Sofıa Olaya Escobar et al (2017) focus our study on those factors that shape researchers’ decisions to engage in KTT activities and summarise the main findings from the existing literature, grouping factors into three main categories: intrinsic motivations, extrinsic motivations and university support and services. This paper is based on proself motivation, and there are also papers based on prosocial motivations Ana María et al ( 2016) and York(2016).
要点3：research / literature gap
There are papers research on dimensions of motivation ,but few on evolutionary mechanism of motivation dimensions , especially in enterprises.
要点4：In the research on evolutionary mechanism of motivation dimensions，there are internal factors and external factors that make entrepreneur motived from proself motivations to prosocial motivations or from prosocial motivations to proself motivation.
Entrepreneur rises from proself motivations to prosocial motivation by satisfing in physiological needs and (Maslow's hierarchy of needs), external stimulation including (branding theory), calling, Self-awareness Spontaneity, and also Sympathy (Personal character). and entrepreneur drops from prosocial motivations to proself motivation because of government support（including subsidy, tax reduction, funding and policy Guidance), poverty, and technical barriers.
要点5：Significance
This is a supplement of entrepreneur motivation evolution mechanism, and providing guidance for entrepreneurs to upgrade their motivation.
ESO Escobar, J Berbegal-Mirabent, I Alegre, OGD Velasco.(2017) Researchers’ willingness to engage in knowledge and technology transfer activities: an exploration of the underlying motivations.R & D Management , 47 (5),715-726.
Ryan, J.C. (2014) The work motivation of research scientists and its effect on research performance. R&D Management, 44, 355–369.
Ana María Ruiz Ruano，Puga J. L.(2016) Sustainable Entrepreneurship in Universities and Environmental Values．Psyecology，Ｒoutledge，( 1) ．
York J.G. ，O’Neil I.，Sarasvathy S.D..(2016) Exploring Environmental Entrepreneurship: Identity Coupling，Venture Goals，and Stakeholder Incentives. Journal of Management Studies,( 5) ．
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