W7L5-L6-成本与商业模式

W7L5-商业基础-成本

1.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？

(1)电商运营的成本包括：系统的软硬件，运行与维护，专业人员成本，信息服务费

(2)在电子商务实际运营中利用价格去吸引消费者的方法有：节日打折，送优惠卷，评价送红包等等

2.隐藏题(上课时发布)

   最有兴趣了解成本的产品：口红

  成本组成：材料正本，工作人员工资，推销费用，经营费用，

3.阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容

文章来源：https://en.wikipedia.org/wiki/Price

      主旨：Price sometimes refers to the quantity of payment requested by a seller of goods or services, rather than the eventual payment amount. This requested amount is often called the asking price or selling price, while the actual payment may be called the transaction price or traded price.

  关键词：black market黑市场  asking price要价  law of one price一价定律  barter exchange物物交换

                  supply and demand供应和需求

W7L6-商业基础-In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.商业模式

1.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。

2.阅读一篇以上 business model 相关英文文章，按最新要求列出相关内容

    文章链接：https://en.wikipedia.org/wiki/Business_model

          主旨：A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy.

      关键词：business strategy经营策略  business process业务流程  organization 组织