商务英语 level5 unit2 part1 learning

Market share is the percentage of the market's total sales erned by a company or product.

市场份额是公司或产品赢得的市场总销售额的百分比。

Calculating market share allows a company to determine its position in the market.

计算市场份额使公司能够确定其在市场中的地位。

Here are some basic steps to calculate market share.

以下是计算市场份额的一些基本步骤。

Determine a period.

确定一个时期。

To calculate a company's market share, you must choose a period to examine.  Such as a quarter or a year.

要计算公司的市场份额，您必须选择一个期间来检查，例如一个季度或一年。

For example, a company can compare the first and second quarter to see how quickly it is growing in the market.

例如，公司可以比较第一季度和第二季度，看看它在市场上的增长速度。

Find out the company's total sales.

了解公司的总销售额。

Next, calculate the company's total sales revenue within that period.

接下来，计算该期间内公司的总销售收入。

Multiply the total number of units sold by the average sales price per unit.

将销售的单位总数乘以每单位的平均销售价格。

If a company only sells one product, its sales revenue is the total sales revenue of the company.

如果公司只销售一种产品，其销售收入就是公司的总销售收入。

By analyzing a company's market share, you can assess its market performance.

Find out the total market sales.

了解总市场销售额。

Next, calculate the total sales for market that the company operates in.

接下来，计算公司运营的每个市场的总销售额。

Sales Information from publicly traded companies is easy to obtain since they are legally required to share it.

公开交易公司的销售信息很容易获得，因为法律要求他们共享。

It can be found through company websites, shareholder reports and trade associations.

它可以通过公司网站，股东报告和行业协会找到。

Divide the company's revenue by the industry's total.

将公司的收入除以行业总收入。

Finally, to divide the company's total sales by total market sales.

最后，将公司的总销售额除以市场总销售额。

The result is the company's market share.

结果是公司的市场份额。

Comparing a company's market share with the growth of the market shows whether it has increased or decreased.

将公司的市场份额与市场的增长进行比较，可以看出它是增加还是减少。

If a company's revenue has grown more slowly than the market, its market share has declined.

如果公司的收入增长速度低于市场，其市场份额就会下降。

After calculating a company's total sales, you should determine the total sales for the market.

When will the company's market share decline?

If a company's revenue grows slower than the market, its market share declines.

What can companies analyse to assess the market performance?

To determine a company's market share divide its total sales by its industries, total market sales.

By analyzing a company's market share, you can assess its market performance.

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If a company's revenue grows faster than the market, its market share increases.