Slump

this report gives information about the customers' reservations in response to advertisements for ABC hotels from 2008 to 2010.

as is shown in the graph,

the reservations responding to mailshots kept declining over the three years,

there were about 70,000 bookings in 2008, while it slumped to 50,000 in the following year,

moreover, it continued to drop to 40,000 at the end of 2010.

by contrast, reservations generated by online advertising remained an upward trend over the years.

the number jumped to 100,000 in 2009, from 80,000 in the previous year. there is a number rocketed to 120,000 in 2010.

Differently, the reservation responses to newspapers saw a fluctuation during the 36 months,

there were 80,000 reservations in 2008.

while the booking rose to approximately 90,000 in the following year.

then it fell to 80,000 at the end of 2010, which was exactly the same as that of 2008.

---

Fall

Fell

---