英国伦敦传媒学院艺术方向设计学BA (Hons) Design for Art Direction作品集
申请英国伦敦传媒学院艺术方向设计学BA (Hons) Design for Art Direction作品集院校官方文字要求：
BA (Hons) Design for Art Direction
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction.
College:London College of Communication
Level:Undergraduate
艺术方向设计学文学学士（荣誉）
艺术方向设计学学士学位课程是一门独特的课程，这门课程着重探讨与设计和艺术方向有关的实践、概念和管理技能。
学院:伦敦传媒学院
水平:本科
Selection criteria
The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:
Visual language: quality of structure, use of line, shape - 2D or 3D, form, scale, space, light, colour, texture and time.
Ideas generation: quality of ideas and thought process, expression of design thinking.
Research and its application (including images from sketch books): evidence of investigation and use of appropriate resources.
Materials, media exploration and experimentation; experimentation and testing of materials to achieve outcomes.
Contextual awareness and its influence on the portfolio; understanding and application of subject knowledge and context.
选择标准
该作品集，以及你的伦敦艺术大学申请的详细资料(包括学术参考资料和你的个人陈述)将根据以下标准进行评估:
视觉语言: 结构的质量，线条的使用，形状- 2D或3D，形式，比例，空间，光，颜色，纹理和时间。
创意的产生: 创意的质量和思维过程，设计思维的表达。
研究及其应用(包括速写本上的图像):调研资料的展示和适当资源的使用。
材料、媒体探索与实验; 对材料进行试验和测试以达到预期效果。
情境意识及其对作品集的影响；专业知识和专业背景的理解与应用。
How we assess your application
Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a full portfolio. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.
我们将如何评估你的申请
在你申请伦敦艺术大学时，你的申请表会被评估。如果你已经达到或期望达到入学标准和要求，我们将邀请你提交一个完整作品集。我们将根据入学申请的整体质量进行评估并决定是否给与申请者入学名额，因此我们一般情况下不会邀请申请者参加面试。
Portfolio advice
Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.
作品集建议
你的作品集是你的入学申请中最重要的组成部分，你必须清楚地展示出你的开发作品以及成品项目中的作品。
我们希望你提供最多包含20张图片的作品集来支持你的申请。
英国伦敦传媒学院艺术方向设计学BA (Hons) Design for Art Direction专业作品集展示：
英国传媒学院艺术方向设计学作品集展示
英国伦敦传媒学院艺术方向设计学BA (Hons) Design for Art Direction专业所在学院教学设备展示：
3D WorkshopView images and find out about the range of tools and technologies on offer.了解提供的工具和技术的范围。
Lens-Based and Audio-VisualFind out about the workspaces and studios that support Lens-Based and Audio-Visual practice.了解支持基于镜头和视听实践的工作空间和工作室。
PrintmakingThis workshop offers a wide-range of expertise in everything from etching to lithography.这个工作坊提供从蚀刻到光刻的各种专业知识。
英国伦敦传媒学院艺术方向设计学BA (Hons) Design for Art Direction专业所在学院师资简介：
Mark InghamDesign School Learning and Teaching Innovation Lead设计学院学习教学创新引领
Ian HortonReader in Graphic Communication图形传播学者
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