场景:
有如下excel,
规则:
rValue>=17.45时,R=0,否则R=1
fValue<=17.45时,F=0,否则F=1
mValue<=17.45时,M=0,否则M=1
高价值MM: R=1,F=1,M=1
重点保持MM:R=0,F=1,M=1
重点发展MM:R=1,F=0,M=1
重点挽留MM:R=0,F=0,M=1
一般价值MM:R=1,F=1,M=0
一般保持MM:R=0,F=1,M=0
一般发展MM:R=1,F=0,M=0
潜在MM: R=0,F=0,M=0
统计以上各类型MM的数量
image.png
代码:
# -*- coding: utf-8 -*-
import pandas as pd
rfms = pd.read_excel("D:/RFM.xlsx",header=0)
rfm_li =rfms.to_dict("records")
# print(rfm_li)
avgR = 17.45
avgF = 1.54
avgM = 255.68
rfm_newlist = []
for rfm in rfm_li:
# print(rfm)
rfm_dict = {}
if rfm.get('rValue') >= avgR:
# rfm_dict['rValue'] = rfm.get('rValue')
rfm_dict['R'] = 0
else:
# rfm_dict['rValue'] = rfm.get('rValue')
rfm_dict['R'] = 1
if rfm.get('fValue') <= avgF:
# rfm_dict['fValue'] = rfm.get('fValue')
rfm_dict['F'] = 0
else:
# rfm_dict['fValue'] = rfm.get('fValue')
rfm_dict['F'] = 1
if rfm.get('mValue') <= avgM:
# rfm_dict['mValue'] = rfm.get('mValue')
rfm_dict['M'] = 0
else:
# rfm_dict['mValue'] = rfm.get('mValue')
rfm_dict['M'] = 1
rfm_newlist.append(rfm_dict)
#print(rfm_newlist)
#print(len(rfm_newlist))
member111 = 0
member011 = 0
member101 = 0
member001 = 0
member110 = 0
member010 = 0
member100 = 0
member000 = 0
for i in range(len(rfm_newlist)):
rfm = dict(eval(str(rfm_newlist[i])))
if rfm.get('R') == 1 and rfm.get('F') == 1 and rfm.get('M') == 1:
member111 = member111 + 1
elif rfm.get('R') == 0 and rfm.get('F') == 1 and rfm.get('M') == 1:
member011 = member011 + 1
elif rfm.get('R') == 1 and rfm.get('F') == 0 and rfm.get('M') == 1:
member101 = member101 + 1
elif rfm.get('R') == 0 and rfm.get('F') == 0 and rfm.get('M') == 1:
member001 = member001 + 1
elif rfm.get('R') == 1 and rfm.get('F') == 1 and rfm.get('M') == 0:
member110 = member110 + 1
elif rfm.get('R') == 0 and rfm.get('F') == 1 and rfm.get('M') == 0:
member010 = member010 + 1
elif rfm.get('R') == 1 and rfm.get('F') == 0 and rfm.get('M') == 0:
member100 = member100 + 1
elif rfm.get('R') == 0 and rfm.get('F') == 0 and rfm.get('M') == 0:
member000 = member000 + 1
print("高价值MM:",member111)
print("重点保持MM:",member011)
print("重点发展MM:",member101)
print("重点挽留MM:",member001)
print("一般价值MM:",member110)
print("一般保持MM:",member010)
print("一般发展MM:",member100)
print("潜在MM:",member000)
输出结果:
高价值MM: 138
重点保持MM: 93
重点发展MM: 72
重点挽留MM: 56
一般价值MM: 107
一般保持MM: 52
一般发展MM: 578
潜在MM: 274
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