20180809

20180809

  我觉得与苹果、谷歌、亚马逊相比, spotily最大的优势在于:分享型利润模型。①先用利益共享的形式吸收歌手等高质量作品，扩大歌曲供应量,吸引用户，实现互赢;②再以免费提供快速优质的听歌服务为手段，快速扩大用户规模,扩大品牌知名度，利用品牌知名度吸引广告商投资后获利;形成“供应-提高知名度-广告盈利”的循环盈利模式。

时间状语表原因

③Discouraged, she decided to leave the city of Beijing.

心灰意冷,她决定离开北京城.

写文章的套路，关于题目和对应

Drakeholder

百发百中

先打靶再画环

A, but B, bcz C

2008年10月，Spotify 在瑞典首都斯德哥尔摩正式上线。2018年4月， Spotify 完成夙愿，正式在纽约证券交易所上市。作为世界上用户基数最大、付费用户量最多的流媒体音乐平台，Spotify 这家拥有十年历史的公司长期扮演着行业领头羊的角色。

Spotify 的收入主要来自免费服务中的广告收入和付费用户的订阅收入。然而，尽管付费用户数正稳步增长，Spotify 仍未扭亏为盈，因为其收入的大部分都用来购买音乐版权，成本费用十分高昂。

上市前一天，Daniel Ek（Spotify 的 CEO）在博文中写到，“上市不应该是公司最重要的一天，焦点并不是上市首日‘溅起多少水花’，这一事件并不会改变 Spotify 的定位、使命和运营目标。”

对于普遍未能实现规模盈利的流媒体音乐行业来说，这份坚韧和清醒同样可贵。

Drakeholder economy: Spotify

Spotify的艺人生意经

drakeholder

dividend分红

dividend: n. 分红；股息

sharing economy: 分享经济

spotify名字透露客户诉求，歌曲找得到，播的出

spot: vt. 找到；发现 n. 点

on the spot: 立刻；当场

· He offered me the job on the spot立刻 / immediately.

他当场就给了我那份工作。

· We spotted a problem in our work.

我们在工作中发现了一个问题。

① The music-streaming service is the industry leader, with 75m subscribers.

② It has been a darling of investors since going public in April, with shares trading at near-record highs可数 ahead of today's earnings report.

music-streaming service: 音乐流媒体服务商

industry leader: 行业领头羊

subscriber: n. 订阅用户

darling: n. 宠儿；掌上明珠

· 他是老板面前的红人。

He is a darling of the boss.

go public: 上市

· public company: 上市公司

· IPO / initial public offering: 首次公开募股；首次上市

· be listed: 上市

③ It has also become a significant money-earner for top artists.

④ Drake, for example, has earned well over $50m for himself and other rights-holders to his music, as users have "spun" his tracks billions of times.

near-record highs: 几近记录的高点

earnings: n. (公司) 利润

money-earner: n. 赚钱机器

· earn the bread: 辛苦挣钱

· money printer: 印钞机

well over大大超过far more than

well: adv. 远远地；可观地

spin: vt. 使旋转

track: n. 音轨；歌曲

vexing: adj. 令人厌烦的；困扰的

profitable: adj. 有盈利的；有益的

·profits

earnings

margins

revenues

⑤ But Spotify must still answer a vexing long-term question: when will it become profitable?

⑥ It is expected to collect about $6bn in revenues this year, but will probably lose more than $300m because it pays out most of its income to rights-holders like Drake.

be expected to do sth.: 有望……；将会……

collect revenues: 赚取收入 (generate / produce / bring in / yield)

pay out: 支出；支付

income: n. 收益；收入

collect tax revenues征税

✘强调重点，句型：A, but B because C

· A 作为铺垫，用 C 解释“A, but B”出现的原因，并且强调 B

· We don't have too much spare time, but we have to learn English because it is important.

⑦ It faces competition from giants such as Apple, Amazon and Google, each of which enjoys advantages in hardware.

⑧ That will keep pressure on margins.

⑨ But Spotify has one big advantage: it has the hippest brand, keeping the firm cool with investors.

margin: n. 利润，运营利率，毛利率✘

hip: adj. 时髦的

brand awareness: 品牌号召力；品牌知名度

enjoy the advantage of

有什么优点

keep cool with和……有良好关系

Spotify老总Daniel EK

现在有35million用户