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DAL 今日职位讨论快报 119

DAL 今日职位讨论快报 119

作者: Dear_Data | 来源:发表于2018-10-16 11:22 被阅读0次

    #19 2018-10-15

    今天分享的职位是 IT Lead Business and UX Analyst,来自 The Boston Consulting Group (BCG)

    职位链接

    https://www.linkedin.com/jobs/view/it-lead-business-and-ux-analyst-at-the-boston-consulting-group-bcg-882921576/?trkInfo=searchKeywordString%3AThe%2BBoston%2BConsulting%2BGroup%2BBcg%2BData%2BAnalyst%2CsearchLocationString%3A%252C%2B%2Cvertical%3Ajobs%2CpageNum%3A0%2Cposition%3A1%2CMSRPsearchId%3A87aa1957-8b99-4369-8a0b-25f5b7490efc&refId=87aa1957-8b99-4369-8a0b-25f5b7490efc&trk=jobs_jserp_job_listing_text

    Position Summary 

    We are looking for an enthusiastic IT Business and UX Analyst who will be the requirements expert in BCG’s newly created Office 365 deployment scrum team co-located in Atlanta. This space includes technologies like Microsoft Office, Exchange Online, Office for Mobile, Windows, Mac, iOS, Android, and others as needed. As part of this team, the IT Business Analyst will research, analyze and test collaboration tools and technologies that will we deliver to BCG employees. The role will partner with our business stakeholders in BCG’s Employee Experience team, as well as Security, Local IT, our Business Systems Group, the Microsoft Office Product Manager, and the rest of the Intelligent Computing Experience team to deliver advanced productivity solutions to BCGers worldwide. This role will report to the IT Senior Manager responsible for Productivity services worldwide.   Having a strong understanding of productivity tools, especially Microsoft Office 365, will be beneficial. The ideal cand

    背景介绍

    今天分享的是IT方面的商业分析和用户体验的岗位。首先了解BCG公司的背景,产品,用户,技术方面新的变化,对公司的了解会对简历面试都很有帮助。岗位特别之处是IT和users experience的结合岗位。不同于以往的岗位,如health care,fintecch,goverment,gaming。这个岗位具有自己的独特性。 通过这个岗位可以看到数据驱动方法运用到越来越多的行业里了。从这个岗位可以看出数据分析被用到非常传统的岗位了。

    岗位分析:UX和UI design已经成为国际学生,特别是文科生和商科生重要的就业方向。UI,UX已经在数据分析领域发展到成熟的阶段了,做数据分析先看下有哪些数据可以分析,比较关心的可能是用户转换率,conversion rate。平常经常看到Bouce Rate, pay-per-click,section duration,用户进入页面的存留时间,这些也是用户体验的重要数据。

    有了用户体验的数据之后,利用这些数据可以建立metrics,然后就可以看到每个环节的user experience. 除此之外,这些用户体验的数据可以看到why happen, 事情发生的根源。举个例子:我们公司准备做membership,有两个方法,先建立account, 再看benefits,最后付款。还有一个先看benefit ,再注册,最后付款。这就是不同的商业过程。通过 convertion rate, bouce rate, section duration来分析这两个决策的好坏。

    今天研究的职位偏IT,是IT系统里做数据分析和用户体验,和之前介绍传统的US 有差别。

    职位介绍

    Work with Service Owner on developing and executing the Office 365 roadmap.

    微软365服务,写简单Excel报表,PPT,Word

    Support the delivery and optimization of the Service Lifecycle for Office; Review service metrics and trends,

    identify optimization opportunities 

    这条和数据分析关系很大,看用户体验趋势变化,是否有可以优化的机会

    Identify, capture, and validate key business and technical requirements. 

    更偏向business requiments, 根据用户体验情况,寻找商业需求机会

    Develop PowerPoint presentations to summarize research and build business cases 

    通过演讲汇报工作

    Relationship building across the organization 

    交叉团队工作

    Work alongside the business, userexperience, technology, and operations teams to capture business requirementsfrom various sources. Translation of requirements into User stories andtechnical requirements. 

    偏商业这块,和IT没有关系,把用户需求转换成解决方案

    Coordinate requirements walk-through and sign-offs, verifying with user representatives/stakeholders that user stories and user journeys accurately portray specific business needs 

    和不同team 交流,去协调商业需求

    Contribute to project plans and facilitate the alignment of cross-functional roadmaps 

    很多公司像wells fargo其平台转移为大数据平台为主,这条就是为roadmaps做出数据分析的贡献

    Creation of operational and governance processes

    操作监管过程的功能

    Drive design and user experience testing activities for the product team, leading activities and processes

    related to all user interaction and design aspects of the product 

    辅助团队做testing工作

    Analyze analytics results (from Google and other sources) to establish user interaction patterns and areas for user research. Analyze quantitative data and drive decisions. 

    通过分析,建立用户使用习惯

    Plan, develop and incorporate user research and usability testing as needed to iterate on product solutions. This could include, but is not limited to: UX audits, user observations, user interviews and other methods to understand and measure user experience in working with Office 365. 

     用户体验的audit ,数据采集和存储过程

    Translate user insights into concepts, personas, user journeys, storyboards, system maps, user flows, wireframes, visual design comps and prototypes with tools such as Sketch, Adobe CS, InVision, Illustrator, Photoshop, Adobe XD, etc. 

    把收集的数据变成可行的方案,做一些translation的工作

    Balance stakeholder/user needs with the product’s main user goals, as well as functional and technical feasibility. Implement UX and design best practices and maintain design consistency by researching and sharing industry trends, competitors, and comparable experiences 

    各部门之间的协调

    Collaborate effectively with multi-disciplinary teams including consultants, product managers, engineers,

    marketers, business service owners, and senior management 

    协调不同的团队

    Communicate the product’s vision and articulate design decisions and trade-offs to Partners and internal

    stakeholders, both verbally and visually 

    需要有效沟通的能力

    岗位重点:收集重要数据,如KPI。根据metrics做分析数据,发现用户的需求。还要有众多不同部分之间的协作的能力,这块偏business方向的内容。

    如何写这个岗位简历?1.写一些你在别的项目用户体验相关的经历的内容2.写点之前有plan,roadmap的经历。如何把用户需求转换成可实施方案,3.展现自己拥有有效交流的技能,和交差功能的团队沟通。

    Q & A 

    1.可以细化讲些 User experience, data analysis 吗?

     这边来讲下最佳工业实践,process steps。用户体验四个步骤:

    1)  define清晰的用户需求,比如提高销售量,提高转换率,把目标定清晰。

    2)design重要数据的merics,如何设置KPI反映之前制定的用户的需求。

    3)测试场景,A/B Testing,通过之前定的metrics把数据采集下来。

    4)数据分析结果基于前面的数据采集,数据能有效表达所要表达的商业含义,以此提供商业方案。

    2. 这个岗位适合什么样的专业适合申请?

    这个岗位对所学的专业没有要求,比如 CS, 统计,数学,软件工程的专业都可以申请,JD上写的最少是五年的专业经验,如果工程类研究生,有个 internship 的话可以尝试申请,专业并没有太多的要求。

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