近年来,短视频软件飞速发展,非常火爆。在它们的推动下,很多普通人也有了崭露头角的机会。可以说,短视频正在改变我们的生活。
From pig farmer to internet star
by Julie Zaugg
In China, the streaming of short videos has become a massive industry. By the end of 2018, 648 million Chinese netizens regularly watched short videos, according to the China Internet Network Information Center.
stream /striːm/ v. 流媒体播放(指直接播放网上的音频或视频,不用先下载再播放)
massive /ˈmæsɪv/ adj. 巨大的、庞大的
industry /ˈɪndəstri/ n. 行业、产业
netizen /ˈnetɪz(ə)n/ n. 网民(由net和citizen混合而来)
regularly /ˈreɡjələli/ adv. 经常
network /ˈnetwɜːk/ n. 网络
Most of these videos have showcased pretty young girls with pale skin and long eyelashes lip-synching to popular songs in studios made up to look like bedrooms. But in recent years, a few streaming platforms have popped up showing a grittier side of China. They host videos by people living in rural areas or in third- and fourth-tier cities.
showcase /ˈʃəʊkeɪs/ v. 展示
pale /peɪl/ adj. 苍白的
eyelash /ˈaɪlæʃ/ n. 眼睫毛
lip-synch /ˈlɪpsɪŋk/ v. (唱歌时)对口型、假唱
studio /ˈstjuːdiəʊ/ n. 演播室
make up 装扮
platform /ˈplætfɔːm/ n. 平台
pop up 突然出现
gritty /ˈɡrɪti/ side (事物)不那么光鲜的一面
host /həʊst/ v. 为…提供网上的存储空间
rural /ˈrʊərəl/ adj. 农村的、乡村的
tier /tɪə(r)/ n. 层次(third- and fourth-tier cities就是三四线城市)
Kuaishou is one of them. "Young people living in cities like the videos on Kuaishou because they seem exotic to them, whereas migrant workers watch them out of a sense of nostalgia for the rural life they have had to leave behind," explains Zhicong Lu, a researcher from Toronto University who has studied the company.
exotic /ɪɡˈzɒtɪk/ adj. 另类的、奇特的
whereas /weərˈæz/ conj. 相比之下
migrant /ˈmaɪɡrənt/ n. 移民、移居者(migrant worker指到外地打工的人)
nostalgia /nɒsˈtældʒə/ n. 怀旧
researcher /rɪˈsɜːtʃə(r)/ n. 研究者(由research加上表示人的后缀-er)
Toronto /təˈrɒntəʊ/ n. 多伦多(加拿大城市)
Kuaishou is full of peasants harvesting rice, fishermen trying to catch eels and grannies cooking traditional cuisines. "Some farmers use these videos to promote and sell their produce directly to customers," says Jun Wen Woo, a video streaming expert.
peasant /ˈpez(ə)nt/ n. 农民
harvest /ˈhɑːvɪst/ v. 收割
rice /raɪs/ n. 水稻、稻子
fisherman /ˈfɪʃəmən/ n. 渔夫、渔民(复数是fishermen)
eel /iːl/ n. 鳗鱼
granny /ˈɡræni/ n. 老奶奶
traditional /trəˈdɪʃ(ə)n(ə)l/ adj. 传统的(由tradition加后缀-al变成形容词)
cuisine /kwɪˈziːn/ n. (以某种方式烹饪的)菜肴
promote /prəˈməʊt/ v. 推销
produce /ˈprɒdjuːs/ n. 农产品
But it also has its own colorful universe. Kuaishou is where social shake, a collective street dance, was born. It is also the home of mic-shouting, a strange art form somewhere between a rap and rant.
colorful /ˈkʌləf(ə)l/ adj. 丰富多彩的(由color加后缀-ful变成形容词)
universe /ˈjuːnɪvɜːs/ n. 小天地
social shake 社会摇
collective /kəˈlektɪv/ adj. 集体的(由collect加后缀-ive变成形容词)
mic-shouting 喊麦
form /fɔːm/ n. 形式
rap /ræp/ n. 说唱
rant /rænt/ n. 大喊大叫
Wu Nengji, based in rural Guangxi, started publishing videos on Kuaishou three years ago. "At first, my parents were very critical," he says. They wanted me to get a job in a factory and send money back home. But when they saw how much I enjoyed making videos and that I could make a living from this, they changed their minds." So far he has amassed 5.6 million followers, and he earns between 10,000 and 20,000 yuan per month.
base /beɪs/ v. 在某地活动
publish /ˈpʌblɪʃ/ v. (在网上)发布
critical /ˈkrɪtɪk(ə)l/ adj. 持批评态度的
make a living 谋生、维持生计
amass /əˈmæs/ v. 积攒、积累
"I use a single smartphone to shoot all my videos," says Wu. He uses the small alleys and fields surrounding his father's pig farm as a setting, embellished(装饰) with an eclectic mix of accessories: a pink motorcycle helmet, a silver-haired wig and a plastic tiara.
single /ˈsɪŋɡ(ə)l/ adj. 单个的(表示强调)
smartphone /ˈsmɑːtfəʊn/ n. 智能手机(由smart和phone组成)
shoot /ʃuːt/ v. 拍摄、摄录
alley /ˈæli/ n. 小巷、小径
setting /ˈsetɪŋ/ n. (故事的)发生地
eclectic /ekˈlektɪk/ adj. 兼容并蓄的
accessory /əkˈses(ə)ri/ n. 饰品、配饰
motorcycle /ˈməʊtəˌsaɪk(ə)l/ n. 摩托车
helmet /ˈhelmət/ n. 头盔
wig /wɪɡ/ n. 假发
tiara /tɪˈɑːrə/ n. (女性戴的)冠状头饰
Since Wu's girlfriend doesn't like his haircut, he will change it. Two of his friends grab a can of hair spray and start creating an intricate(错综复杂的) bouffant(蓬松的发型) on the top of his head. The rest of the video shows him rejecting his enamored(被迷住的) ex-girlfriend's pleas and parading around the farm with two friends.
can /kæn/ n. 容器(多指圆柱形金属容器,比如铝罐、铁桶等)
spray /spreɪ/ n. 喷剂(hair spray指发胶)
reject /rɪˈdʒekt/ v. 拒绝
ex- /eks/ 前缀,意思是“前”
plea /pliː/ n. 恳求
parade /pəˈreɪd/ v. 招摇过市
The sun is about to set. It is time for Wu Nengji to feed the pigs. He picks up a can of feed, mixes it with water and starts pouring it with a ladle into the trough. A bit later, he will sit down in front of his aged computer, which has a keyboard missing several keys, and edit his video. It will be live by tonight.
set /set/ v. (太阳、月亮等)落下
feed /fiːd/ v. 喂
feed /fiːd/ n. 饲料
ladle /ˈleɪd(ə)l/ n. 长柄勺子
trough /trɒf/ n. 食槽
age /eɪdʒ/ v. 变老、变旧
keyboard /ˈkiːbɔːd/ n. 键盘
key /kiː/ n. 键、按键
edit /ˈedɪt/ v. 编辑
live /laɪv/ adj. 活的(这里指上线)
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