W6L3-商业基础-产业链

1.你认为微笑曲线还有现实意义吗？为什么？互联网环境下会产生哪些改变？ 

答：（1）微笑曲线有现实意义。（2）微笑曲线能为刚进入商界的同志提供些许有用的信息，能让他们了解商界的最初运转。（3）从价值创造来说当前互联网加速向“智能制造”领域渗透，工业化和信息化深度融合进程加快。从价值传递来说互联网正在突破价值传递环节的时间和空间束缚，减少甚至将消灭所有中间环节，实现人流、物流、信息流、资金流的无缝连接，数字世界和物理世界完美融合。从价值实现上讲，社交网络使客户关系从“一次交易”变为“多次互动”。

2.阅读一篇以上Industrial Chain相关英文文章，要求用英文摘录文章主旨，并列出关键单词等，还须附上文章链接

                                                                                 Industrial Chain： Industrial Vertical Definition

    Like value chain and supply chain, “industrial chain” becomes the focus of attention. The implication of “industrial chain” has gained a large range of extension. It not only expresses the industrial “chain” structure and relationship of “back and forward”in order or “up and down” in direction, but also it represents a cluster of large scale of firms in an area or colony. It is a network, or a community. Consequently, we conclude that “industrial chain” is a synthesis of industrial chain, industrial cluster, or industrial network.In this article, firstly we will distinguish industry chain from industry. An industry is the collection of firms that have the same attribute, so an industry can be defined by firm collection of certain attribute. We indicate that industrial chain is a kind of vertical and orderly industrial link. It is defined according to a series of specific product or service created. Secondly we analyze the vertical orderly defiinition process from the aspects of social division of labor and requirement division, self-organization system, and value analysis.Non-symmetry and depending on system or community of large scale of industrial units lead to entire industry to “orderly” structure. On the other hand, the draught of diversity and complexity of requirement simultaneously lead to entire industry to be more “orderly”. Along with processes of self-organization, industrial will appi'oach the state of more orderly and steady, and constantly make industrial chain upgrade. Each firm or unit, who will gain the value, has to establish channels of value, which we called “industrial value chain”. Lastly,we discuss the consequence of vertical and orderly definition, which is exhibited by a certain relationship body. The typical forms of industrial chain include industrial cluster, strategy alliance and vertical integration etc.

主旨：“Industrial chain” is a synthesis of industrial chain, industrial cluster, or industrial network.In this article.Industry chain is a vertical orderly industry chain. It is defined according to create a series of specific products or services.

关键单词：Industry chain  产业链                orderly process  有序的过程                vertical definition  垂直的定义

文章链接：http://www.cqvip.com/read/read.aspx?id=10285215

W6L4-商业基础-供应链

1.厂家直销或减少中间商的做法在互联网上非常流行，与此同时，你认为会带来哪些新问题？该如何解决。

答：（1）问题：消费观念问题；支付安全问题；支付习惯问题；买卖双方的信誉问题；配送体系问题。

        （2）解决：改变消费者的网上消费观；营造安全的交易环境；实行多种支付方式；以消费者需求为导向赢得信任；建立完善的配送系统。

2.通过网上资料介绍红领集团和必要商城在供应链管理上的创新有哪些？

答：（1）“红领”以振兴民族服装业为己任，坚持“品质、诚信、服务、创新”的核心价值观，把质量管理与提升品牌价值和核心竞争力紧密结合起来，成为国际顶级服装品牌制造基地。

2014年我们的营收增长将超过200%,未来几年更将实现几何级数的增长。”红领集团董事长张代理说。这些漂亮数据背后，是这家企业独特的互联网模式：大规模定制（C2M：CustomertoManufactory），颠覆所有对制造业的传统认识。在过去10多年，红领积累了超过200万名顾客个性化定制的版型数据，包括版型、款式、工艺和设计数据，西装数据建模打版过程涉及很多细节，一个数据的变化会同时驱动9666个数据的同步变化。整个制的生产流程包含着与制版系统类似的20多个子系统，全部以数据来驱动运营，实现了西装的个性化定制生产。在中国服装市场一年的库存保守估计会有4000亿元人民币的规模，但红领却实现了零库存。在红领的生产车间里挂着的每一件西服，都是已经销售出去的产品，也就是说，可以认为每件挂在衣架上的西服，都是可以计算的利润。

3.阅读一篇以上supply chain 相关英文文章，要求用英文摘录文章主旨，并列出关键单词，附上文章链接。

Development and design[edit]

With increasing globalization and easier access to alternative products in today's markets, the importance of product design to generating demand is more significant than ever. In addition, as supply, and therefore competition, among companies for the limited market demand increases and as pricing and other marketing elements become less distinguishing factors, product design likewise plays a different role by providing attractive features to generate demand. In this context, demand generation is used to define how attractive a product design is in terms of creating demand. In other words, it is the ability of a product's design to generate demand by satisfying customer expectations. But product design affects not only demand generation but also manufacturing processes, cost, quality, and lead time. The product design affects the associated supply chain and its requirements directly, including manufacturing, transportation, quality, quantity, production schedule, material selection, production technologies, production policies, regulations, and laws. Broadly, the success of the supply chain depends on the product design and the capabilities of the supply chain, but the reverse is also true: the success of the product depends on the supply chain that produces it.

Since the product design dictates multiple requirements on the supply chain, as mentioned previously, then once a product design is completed, it drives the structure of the supply chain, limiting the flexibility of engineers to generate and evaluate different (and potentially more cost-effective) supply chain alternatives.[26]

References[edit]

Jump up^

开发和设计[编辑]

随着全球化和容易获得替代产品在今天的市场,产品设计的重要性,以生成需求比以往任何时候都更重要。此外,由于供应,因此竞争,在企业有限的市场需求增加,价格和其他营销元素变得不那么显著因素,产品设计同样扮演着不同的角色,提供有吸引力的特性产生需求。在这种情况下,需求生成用于定义如何吸引人的产品设计是创造需求。换句话说,它是一个产品的设计的能力来生成需求,满足客户的期望。但产品设计不仅影响需求代还生产流程,成本,质量,交货时间。产品设计直接影响供应链及其相关要求,包括生产、运输、质量、数量、生产计划、材料选择、生产技术、生产政策、规定和法律。广泛地说,供应链的成功取决于产品设计和供应链的功能,但反过来也一样:产品的成功取决于供应链生产它。

自产品设计要求供应链上的多个需求,如前所述,一旦一个产品设计完成后,它驱动供应链的结构,限制工程师生成和评估不同的灵活性(并可能更划算)供应链选择。[26]

引用(编辑)

跳起来^

https://en.wikipedia.org/wiki/Supply_chain