Lesson 5 – Giving a Presentation: Part B (Visuals)

Thank you, Mr. Edwards. We conducted eight focus groups, each with 10 to 12 people who currently use the product. In this pie chart, the yellow-shaded area represents those participants who buy the product from Vision Corporation, and they comprise only 13% of the people we spoke with. That’s consistent with Vision Corporation’s market share segment.

pie chart – a visual or picture used in reports and presentations that is a circle made of pieces of different colors where the size of each piece represents the percentage or number of something

We asked the participants what features they wanted when purchasing the product and this table shows their answers in descending order of importance. As you can see across this row and down this column, Vision Corporation’s current product offering includes only one of the top three most desired features.

descending order – listed from biggest, best, or top to the smallest, worst, or Bottom

Finally, we asked the participants to rank the product offered by Vision Corporation against those of the top four competitors, and the results are shown in this bar chart. Vision Corporation received the best rankings for “affordability,” but suffered in all the other categories. This line graph shows that these figures have held steady over the four months we’ve conducted these focus groups. We believe this means that your company would be justified in raising the price of its product and using the additional revenue to improve the product’s features.

revenue – income; money that a person or organization receives from selling Something