Giving a Presentation
As I mentioned, our market share has been sliding for the past year.Naturally, Vision Corporation is alarmed by these changes and wants to understand the underlying reasons. The truth is, we’re not entirely sure why we’re losing market share, but we have identified three factors that may contribute to the cause: a growing number of competitors, our product’s features, and poor advertising.
As I mentioned... – a phrase used to refer back to something that was said earlier
underlying – something that cannot be seen easily, but explains why something is happening
First, the number of competitors in our industry has doubled in the past year. To counter this, we must learn to differentiate Vision Corporation from the other companies. Second, our product lacks some of the features that customers are looking for. We need to improve our product and make it the best market offering. Third, our advertising has been ineffective in reaching our potential customers.
We need to rethink our marketing campaigns and make sure that we’re targeting the right market.
to differentiate – to distinguish; to make two similar things seem different
Now I’m going to turn things over to Ms. Graff, who will discuss the findings of her focus groups.
findings – results of a research project; outcome of an investigation
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