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Internal Resources
内部资源
A SWOT analysis consists of internal analysis and external analysis. In order to handle opportunities and threats, a company needs to understand its internal resources.
SWOT 分析包括内部分析和外部分析。为了处理机会和威胁，公司需要知道它内部的资源。
Financial Resources: Financial Resources refer to the money that is available for a business to use. Financial resources include cash, stocks, and bonds. If a company doesn't have enough financial resources, it may be unable to invest in new business projects.
财务资源：财务资源指的是可用于公司使用的钱。财务资源包括现金、股票、债券。如果公司没有足够的财务资源，可能就没有能力投资新项目。
Tangible assets: A tangible asset is an asset that has a physical form. Equipment or property are examples of tangible assets. If a company needs money urgently, it may sell its tangible assets to raise cash.
有形资产：有形资产是物质存在的资产。设备或者房产是有形资产的例子。如果公司急需钱，可能会卖掉有形资产来筹款。
Intangible assets: An intangible asset is an asset that is not physical. Intellectual property and brand equity are examples of intangible assets. Some intangible assets like brand recognition cannot be sold but increase the value of a company.
无形资产：无形资产就是指不是物质上存在的资产。知识产权和品牌价值是无形资产的例子。虽然一些像品牌价值的无形资产不能卖，但是能增加公司的价值。
Human capital: Human capital refers to people employed by the company. It is sometimes called Human Resources. Human capital includes employees and the intangible value they add to a company.
人力资本：人力资本指的是公司招聘的人。有时候称为人力资源。人力资本包括职员和职员附加给公司的无形价值。
Words and Expressions
Human capital 人力资本 eg. Human capital refers to the people employed by the company.
Intangible assets 无形资产 eg. Intellectual property and brand equity are examples of intangible assets.
Raise cash 筹款 eg. If you lose your job, how can you raise cash to make a living?
external 外部的 eg. A SWOT analysis consists of internal analysis and external analysis.
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