2018.2.3-2.10 本周学习输出
学习素材：Rework
36. Decide on sth 对某事做出决定; 决定,选定
let's decide on it
37. Swap A for B 把A换成B
Swap with sb
38. get into the habit of doing sth
39. You make the call 你决定
Make the call ,make progress, and get something out now- while you've got the motivation and momentum to do so.
40. by-product 副产品
41. Illusion of agreement
His mind could no longer distinguish between illusion and reality.
42. Reasons to quit (敢于放弃和自我否定，需要有反思能力）
- Why are you doing this?
- What problem are you solving?
- Is this actually useful?
- Are you adding value?
- Is there an easier way?
- What could you be doing instead?
- Is it really worth it?
43. Quick wins
- Even atiny improvement can give you a good jolt of momentum
- The longer something takes, the less likely it is that you are going to finish it.
- Excitement comes from doing something.
44. Keep up 继续、坚持
Keep it up | If you keep something up, you continue to do it or provide it.
If you keep up with your work or with other people 同…做得一样好
To keep momentum and motivation up,get in the habit of accomplishing small victories along the way.
45. Break into/break down into
- Break the big thing into smaller things.
- Keep breaking yourtime frames down intosmaller chunks.
46. Long lists don't get done
- Start making smaller to-do lists. Long lists collect dust.
- Long lists areguilt trips（a feeling of guilt or responsibility）
- Prioritise visually, put the most important things at the top.
47. Make tiny decisions
48. Decommoditize（去大众化） your product
Decommoditize [kəˈmädəˌtīz]
Make you part of your product or service.Injectwhat's unique about the way you thinkintowhat you sell.
49. Underdo your competition
Do less than your competitors to beat them.
Solve the simple problems and leave the hairy, difficult problems to the competitors.
50. Say no by default
Use the power of no toset your priorities straight.
Start getting into the habit of saying no - even to many of your best ideas. Use the power of no to get your priorities straight. You rarely regret saying no. But you oftenwind upregretting saying yes.
51. Set something straight
to fix, correct, or make amends for something.
I've got to set my marriage straight before I can think of doing anything else.
I am sorry for the error. I am sure we can set it straight.
52. Set somebody straight
To correct one's attitude, belief, or behavior; to make sure one understands something correctly.
Please set me straight on this matter.
53. Build an audience
When you build an audience, you don't have to buy people's attention - they give it to you.
Share information that is valuable and you will slowly but surely build a loyal audience.
54. Out-teach your competition
Earning your loyalty by teaching themforms a whole different connection. They will trust you more!
55. There's a beauty to imperfection
56. Be upfront about your shortcomings
be upfront about 坦承
57. Niche media over mass media
Niche media is known as narrowcasting and it is information aimed at a narrow audience such as an ad addressed towards teens and children. Mass media is information addressed to a large number of people in a short period of time.
58. By all means=definitely or certainly
Go ahead by all mean
'Can I come and have a look at your house?' — 'Yes by all means！
59. cool off 使变凉，冷静 = cool down
Let it cool off before you eat it
We'd been in the sun all day, so we went for a swim to cool off.
60. win over 争取; 赢得…的支持
If you win someone over or win them round, you persuade them to support you or agree with you.
Children win over our hearts with their angelic eyes and innocent smiles
61. drag things out
If you drag something out, you make it last for longer than is necessary.
I don't want to drag this meeting out too long, so could we run through the main points quickly?
62. run through
to look at, examine, or deal with a set of things, especially quickly
Run through the list
Run through these points
63.obscurity/obscure 无名的，鲜为人知的
The latter half of his life was spent in obscurity and loneliness.
The latter half: 下半、后半
I finished the latter half of the movie
64. no knowledge ofup-to-dateemotion science
65. interfere with干预; 阻挠
"I have never let my schoolinginterfere withmy education. - Mark Twain"
It will seriously interfere with the progress of the work.
People at that time condemned sociability, on the grounds that it might interfere with work and study.
66. wordy 啰唆的；冗长的；啰嗦的
The article is good in content, only it's a bit wordy.
67. pay off
偿清，还清（债务） If you pay off a debt, you give someone all the money that you owe them.
It would take him the rest of his life to pay off that loan.
成功；赢利 If an action pays off, it is successful or profitable after a period of time.
Your hard work will pay off.
68. Clear writing is a sign of clear thinking.
Great writers know how to communicate. They make things easy to understand…
Writing is today's currency for good ideas.
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