influence
1, mutual benefit
2, promise and In accordance
3, social acknowledgement
4, likes
5, authority
6,rare
1, mutual benefit.
Test: Art appreciation test to score some paintings. Joe, Coca cola; car lottery. 1)cola, bought more; 2)other times, less.
Feeling a debt of gratitude for others', kindness.
Free sample in commodity selling.Supper market.
Refuse and then compromise.
Comments: in business, could be used in negotiation. A higher price, barging and then compromise.
In life, be sincere to others; disliked to be manipulated by this kind of theory. Personally thinking that a drop of water should be rewarded by a fountain. It's a Chinese saying.
2, promise and in accordance
Every one has a wish to practise what you preach(meanwhile,looks like so)
1) In reality, every one will cheat themselves and believe when they made the decision, it's right.
Example,a meditation association would like to recruit new members. A friend proposed some doubts about their speeches' conflicting and illogic points. But as a result, after the speech, a lot of audiences paid the money. 3 audiences explained , understood it's wrong, but still paid it.
Result: Lazy to think more. Follow the idea, and keep in accordance.
2) little requests then more requests
3) write your aim down.
Procter & Gamble Company held competition for articles of 25, 50 or 100 words about the likes of their products.
4) public promise lasts long.
5) pay more extra efforts, more treasure.
6) no pressure from outside, to be responsible for what we do. Example boy&machine; small gifts.
Comments:throw low ball: bad for business. No consumers will have repeated purchase from this supplier. Win-win, not cheating.
Although knew it's wrong, but still goes ahead, it's stupid that keep accordance in this state. Have a clear mind is important.
Write down some positive plans for work and life, and offer a right heart indication for myself. Same theory from the book "secret".
3,social acknowledgement
In Uncertainty state, most easily to follow others.
Imitation. Imitate the one are similar to us.
Comments: it's the group psychology. When a shop has many people in long queue to purchase it, they will have more people would like to try it. It's the same on the web shop. When a commodity has top selling, more people will buy it.
Mentioned about the bad news on TV lead to more accidents. It's a kind of bad mental suggestion. Understand that's why Chinese News only say the communist party always do the right and great things for people. Personally, read more active words to encourage myself.
4 likes
1)Appearance
2) Similarities: like the one who is similar to ourselves.
3) Contact and team cooperation: more contact&more cooperation , more like.
4) Conditioned reflex & relevance: company to relevant their products with hot topic, famous persons.
_lunch way: Like the persons or items that contacted when meals.
_shows the positive relevance, hide negative one, try to show that we are more lofty and worthy to be liked.
__When we are proud of ourselves, will not to relevant the other's honours.
5 AUTHORITY
POSITION， WEALTH， BRAND，CLOTHES
Comments: That's why the cultural revolution could last 10 years in China. Only follow the party's wrong ideas. A Chinese saying: Don't Judge a book by its cover.
Also not use the power to press kids to do something, that's not their willing from heart. Should find way to let them believe it's right, agree with you and then take action.
6 Rare
A kind of Hungary sales.
In Conclusion: a psychology book. Helped me to understand people's tendencies. Also remind me to have a clear mind when meet these tricks. Maybe use them in business. Have to think more how to handle it.
网友评论