Howard Schultz was born in 1953 and grew up in an extremely poor family of brooklyn borough of New York City .
his mother worked as a receptionist and his father held a variety of jobs,none of which offered decent pay or medical insurance.
when he was seven, his father lost his job as a delivery driver as he broke his ankle in an accident .
In the ensuing months,his family was literally too poor to put food on the table .
he was teased by boys in high school and shamed to tell his girlfriend where he lived .
during his youth,he was hounded by the shame of his family’s working poor status .
the harsh memories of his early times stayed with him for the rest of his life .
but he earned an athletic scholarship to Northern Michigan University .
he was the first person in his family to graduate from college.because none of his predecessors had training beyond vocational school .
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