独立的。
亚马逊国外广告团队答复如下：
Amazon
Jun 10, 2020 11:11 PM
Hello from Amazon Advertiser Support,
I understand that you wish to know that business report sessions includes advertising traffic and regarding clicks as well.
I would like to inform you that the business reports in seller central records only the organic traffic and the advertising reports records only data exclusive to advertising traffic and hence both reports are recorded and updated independently and are not related to each other. This is because the Business reports and the advertising reports are drawing their data from different sources and at different times.
It is not recommended to use the Business reports to manage your campaigns nor your order transactions. The Business reports are used to show trends in sales, visits etc over a period of time which is limited to organic search and does not track clicks or impressions from advertising.
Even for the advertising through sponsored campaigns, we always direct sellers to refer to advertising reports and not business reports as business reports only includes the data of organic search.
Business Reports provides valuable data of your selling activity in order to help you make the best decisions for your business.
Please note that the information provided in Business Reports is updated on a more frequent schedule than comparable reports available in Seller Central. At times there may appear to be discrepancies between your Business Reports and reports from other tools in Seller Central, this can be accounted for in the different times during which data is collected. If you are presented with this issue, please refer to the Business Reports Glossary below to determine how frequently the data point in question is updated and keep in mind that the Business Reports provide the most up-to-date information.
For more information regarding Business Reports, as well as a comprehensive glossary and a list of Frequently Asked Questions, please see the following Seller Central Help Pages.
Business Reports:
Business Reports Glossary:
Business Reports FAQ:
**Why do my numbers seem different across the various seller reports?**
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Regarding the sessions in your business reports and the clicks on ads for Sponsored products. Please verify the below for more information on sessions and clicks.
Session: The session is calculated per day, for example: if a customer X visits the website through their Login ID and checks the product's page at the early hours of the day, this is 1 session. If the same customer X visits the page again in the latter part of the day, this will not be counted as a session as the session for that day has already been calculated and if the same X customer is visiting the page again for another 10 times the same day, it would not be considered as a session for the rest of the day.
Click: A click is only considered for the Sponsored products ads and not the organic search results.
Here is a help page in which you could verify all the data on the attributes in a business report:
The clicks are only those that have been accrued on the Sponsored products ads. As such you will notice a difference in the sessions and clicks in the business reports.
We would suggest you to not compare the data for Sponsored products and the organic search results. For information on Sponsored product ads, you can refer the Ad reports and for the organic search results, you can verify the business reports.
卖方中心的业务报告仅记录自然流量，而广告报告仅记录广告流量专有的数据，因此这两个报告都是独立记录和更新的，彼此之间不相关。这是因为业务报告和广告报告正在从不同的来源和不同的时间提取其数据。
不建议使用业务报告来管理您的广告系列或订单交易。业务报告用于显示一段时间内的销售，访问等趋势，该趋势仅限于自然搜索，并且不会跟踪广告的点击或印象。
即使是通过赞助活动进行的广告，我们也总是指导卖方参考广告报告，而不是业务报告，因为业务报告仅包含自然搜索的数据。
业务报告提供有关销售活动的宝贵数据，以帮助您为业务做出最佳决策。
请注意，与卖方中心提供的同类报告相比，业务报告中提供的信息的更新频率更高。有时，您的业务报告与卖方中心中其他工具的报告之间可能会出现差异，这可以在收集数据的不同时间进行解释。如果遇到此问题，请参阅下面的业务报告词汇表，确定有问题的数据点的更新频率，并请记住，业务报告提供了最新的信息。
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