随着信息流广告的发展,素材形式也越来越多样,下面以最近比较热门的三款游戏“官人我要-今夜谁侍寝”“极品芝麻官”为例,聊聊模拟当官类游戏推广都在玩哪些梗。
① #情景#跟游戏本身的内容相结合,代入单个审案的对话情景,注重面部表情的刻画,增强真实感和紧迫感,激发好奇心;
![](https://img.haomeiwen.com/i1410899/5d49b99d6b28a4f0.jpg)
![](https://img.haomeiwen.com/i1410899/bfe0a8865e14c67d.jpg)
![](https://img.haomeiwen.com/i1410899/53d8a0181ca1d8dd.jpg)
② #美女梗# 【主要】
以审“美女犯人”这个点切入,体现主人公的权威,体现“征服感”,吸引用户参与;(图片突出“美女”,有点打擦边球,需要把握度)
![](https://img.haomeiwen.com/i1410899/214658ea9bde8bae.jpg)
![](https://img.haomeiwen.com/i1410899/abbefd7073a26060.jpg)
![](https://img.haomeiwen.com/i1410899/9a07874193e4ec3e.jpg)
![](https://img.haomeiwen.com/i1410899/f090750d04fc5de1.jpg)
③ #前后对比#当官前后对比照,体现养成跟成长体系
(图片突出前后对比)
![](https://img.haomeiwen.com/i1410899/5b846c4838d676de.jpg)
![](https://img.haomeiwen.com/i1410899/f1826c04c1f2250a.jpg)
![](https://img.haomeiwen.com/i1410899/f8e06751fad1fd43.jpg)
![](https://img.haomeiwen.com/i1410899/3a8805d63fef0e34.jpg)
⑤ 反问句提问,看似有关游戏进度的反问,吸引用户去挑战
![](https://img.haomeiwen.com/i1410899/05a6a19582e080e8.jpg)
以上素材根据App Growing广告追踪功能(https://appgrowing.cn/)查询得到,支持查询单个APP的所有素材。总体来说,这两款游戏“官人我要-今夜谁侍寝”“极品芝麻官”都是近期在信息流广告方面投入比较大的,尤其是““官人我要-今夜谁侍寝””在过去7天在UC,今日头条,网易,广点通等渠道共投放45个创意素材,共92个创意投放。
“官人我要”ios客户端的投放策略如下:
(图表来自网站App Growing-广告追踪功能)
![](https://img.haomeiwen.com/i1410899/7aa67de5a621aebb.jpg)
![](https://img.haomeiwen.com/i1410899/4972365dcbd9a6d0.jpg)
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